The Pros and Cons of Free vs. Paid Press Release Distribution Services

by Joan Stewart

You’ve written a press release about your business, or your new digital product, or an event you’re hosting, and you want the widest exposure possible.

The Pros and Cons of Free vs. Paid Press Release Distribution Services

You have a big decision to make.

Paid services like PRNewswire and PRWeb offer tiered pricing, depending on how widely they distribute the release. If you buy the best package, it can cost you several hundred dollars, even if you write the release yourself.

But those free press release services are just too tempting. How do you know whether you should pay or use a free service?Continue Reading

How To Get Your Book Into Costco (and other specialty stores)

How to Get Your Book into Costco

by Penny Sansevieri Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it’s really not that complicated. But let’s look at the different ways that Costco stocks product:

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6 Steps To Become An Authorpreneur

6 Steps To Become An Authorpreneur

by Justine Schofield Authorpreneurship is a totally made up word that makes so much sense. With the rise of independent and digital publishing and the shift of the marketplace to online, authors are now expected to not only write, but also sell books. As a result, authors now need to adapt the skillful and savvy […]

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How To Organize Your Non-fiction Book

binder

by Nina Amir Organization can prove a challenging task for creative people whose desks often tend to be a jumble of papers, sticky notes and books and whose filing cabinets  contain more random acts of filing than anything else. (Their computer files are often just as disorganized.) I know I have this problem. When I […]

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How to Leap into Writing and Publishing Your Next Book

How to Leap into Writing and Publishing Your Next Book

by Frances Caballo Whenever I publish a new book, my husband and friends are always impressed. My colleagues? Not so much. While friends may wonder how I chose a topic and researched it, organized my time, and acquired the skills to write it, my colleagues know the Big Secret.

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