How To Market Your Book To The Locals – Four Secrets

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large_12991698395While the internet is a huge place that allows us to connect with audiences all over the world, we shouldn’t neglect our own backyards. It’s easy to focus your marketing strategy only online, however local marketing can go a long way toward preparing you for interviews, giving you media exposure, and helping you gain practical experience you can use to properly position yourself as a successful author.

Here are four secrets to market your book to your local target market in your own backyard:Continue Reading

How To Start Your Own Publishing Company – 10 Essential Steps

10 Steps to Forming an Independent Publishing Company

by Shelley Hitz Disclaimer:  This blog post is for informational purposes only.  I am not a lawyer or accountant and am not giving legal advice.  Consult with a tax professional and lawyer before making decisions regarding your business.  As an author, have you considered starting your own publishing company?  Many self-published authors are now choosing [...]

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The 5 Qualities You Need To Successfully Self-Publish Your Book

The 5 Qualities You Need To Successfully Self-publish Your Book

by Nina Amir You can find lots of articles and guides on how to write and self-publish a book. Beyond the advice on promoting your book, including so-called bestseller campaigns, you’ll find less information on how to succeed as a self-published author. Here’s the truth of the matter: Achieving the status of “successful self-published author,” [...]

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7 Tools to Create Killer Headlines

7 Tools to Create Killer Headlines

by Joan Stewart On average, 8 of 10 people never make it past your headline or title. That’s because headlines are usually an afterthought–slapped onto an article, a press release or a blog post after you’ve  spent an hour or two painstakingly writing it, rewriting, proofreading and correcting errors. By the time you’re done with [...]

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How to Research Keywords to Help you Create the Perfect Book

How to Research Keywords to Help You Create the Perfect Book

by Penny Sansevieri Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let’s dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right words for your market. [...]

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Discover the Key to Really Make Money as an Author – The Answer is NOT What you Think!

Discover the Key to Really Make Money as an Author

by Ellen Britt, PA, Ed.D. Most marketing coaches will tell you if you want to make money as an author, you are most likely never going to do it with sales of your books alone. These well-meaning coaches and consultants advise you to use your books as a calling card, then put your talents to [...]

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How to Harness the Power of Viral Marketing

How to Harness the Power of Viral Marketing

by Kathleen Gage When I first began marketing, there was no such thing as viral marketing, social media marketing or even the Internet as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went unnoticed, simply [...]

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How to Build Buzz for Your Book with Social Media

How to Build Buzz for Your Book with Social Media

by Peg Fitzpatrick Writing a book is a grand achievement and checks off a bucket list item for many writers. However, what happens after you finish writing is the key to finding readers and ultimately selling your book. Social media marketing is the best way to get the word out about who you are and [...]

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How To Make Your Free Offer Irresistible With These Four Marketing Questions

How To Make Your Free Offer Irresistible With These Four Marketing Questions

by Laura West “Would you like to sample our Dark Chocolate covered Popcorn with a dash of Sea Salt?” That’s what I heard when I went into a local chocolate shop.  My answer was, “Why YES, thank you!” Of course I tried a sample of the specialty popcorn and I was feeling good about the [...]

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How to Make More Money From Every Book Sale – Part 2

How to Make More Money From Every Book

by Kristen Eckstein If you’re getting your feet wet in publishing with your first book (which I highly recommend doing), you’re not expected to have loads of other products to sell to your readers. While I do recommend you start using the information in my previous article, How to Make More Money From Every Book [...]

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