If you’ve been involved with publishing very long, you know (even if you have a physical book printed by one of the prominent, mainstream publishers) you are responsible for promoting it if you want to see any real sales.
Likewise, if you’ve been in marketing very long, you’re familiar with the term “marketing funnel.” It’s a long-standing phrase that explains the progression a lead takes to becoming a customer. The funnel has a beginning and an end… and therein lies the (major) problem.
A traditional marketing funnel looks something like this:
People enter the funnel (in this case via a press release promoting your book), then they click over to your blog and read a post that gives more information about the book, and then they purchase and leave the site. Sounds great, right? Except for one little thing… there is one beginning and one ending and that can kill your sales.