by Sue Painter
Many people say they want to create an ebook, an information product, or a special report – some type of digital content. It’s similar to saying that one wants to become a writer – lots of people think about it but very few ever do.
I often coach people through the process of creating digital content. What I’ve realized is that if one has never actually created an ebook or some other type of content, one often really doesn’t know where to start or how to build one’s content.
All digital content has bones – and these bones need to work together to create content that serves its purpose, which is to work for the end user (the customer who buys the product).
Back in time I studied anatomy. Maybe all that study made me realize that every little part is important if you want functionality in the end. When I showed up for my final anatomy exam, I was led to a table piled high with bones and told to use wires to build a complete skeleton from the pile.
Obviously, if any bones were left on the table, the skeleton was not going to hang together right. Creating digital content is like that – all the pieces have to be in sync with each other.
So what bones are on the table and create the anatomy of an ebook, information products, and special reports? Here’s a list to get you going:Continue Reading