SlideShare: The Over Achiever is Under Utilized [tutorial]

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slideshare_homeUsing social media to market your digital products is a must do. This goes without saying for most people, but the difficult part for many people is knowing which social media to focus on and how to optimize what they are doing.

We’ve all heard that for a good majority of people the standard fair works:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Google+

One that’s been under the radar is SlideShare. SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is among the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

lmagine getting just a tiny slice of the SlideShare pie.Continue Reading

Are There Different Types of Virtual Book Tours?

by D’vorah Lansky, M.Ed. I’d like to thank Denise and Ellen for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour. In answer to the question posted in the title of this article; “Are there different types of virtual book [...]

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10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES

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by Kristen Eckstein One of the biggest complaints I hear from self-published authors who found The Ultimate Book Coach after they published their books is, “My book isn’t selling. Can you help me?” And 99.9% of the time when I look at their book on Amazon or their website, I can name several reasons why [...]

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What the Music Biz Taught me About Perfection

Lou (3rd right) and the band back in the day!

by Lou Bortone “Music biz? I thought you were a video marketing guy,” you may be asking… Yes, I spent over 2 decades in the television industry, but I bet you didn’t know that I was in a local rock band in and after college! First, I was in a cover band called “Parallax,” and [...]

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How to Use Facebook to Do Market Research for Your Digital Products [Video]

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by Marnie Pehrson When you’re naming a product or describing what you do, the terms you use are important. Each industry, hobby or interest tends to have its own terminology. Words that mean one thing to you could mean something entirely different to your potential consumer. In your marketing materials, you’ll want to use terms [...]

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