Why You Should Welcome Anything Less Than 5 Star Reviews

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When I’m looking at book or product reviews on Amazon, nothing sets off my B.S. detector faster than dozens of reviews that are all five stars, and none less than that.

It’s the same at other sites.

Why You Should Welcome Anything Less Than 5 Star Reviews

When I was shopping online for living room curtains recently at a consumer site, I fell in love with a pair of white sheers with delicate embroidery for only $25 a pair. “How can they be any good if that’s all they cost”? I asked myself.

I jumped to the 47 reviews, almost all 5 star reviews. Customers gushed about how beautiful and feminine they looked. One person even said her interior designer complimented her on them.

Then there it was. The review that made me buy.Continue Reading

How to Sell More Books to the Right Target Audience

How to Sell More Books to the Right Target Audience

by Kristen Eckstein I know, I know, you’ve probably heard it before: You need to know who you’re marketing to. A section about finding and knowing your target audience can be found in almost every book written about publishing, and every publishing and book marketing blog on the net. While you may already have this […]

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7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book

HitzBookLaunch

by Shelley Hitz If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

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A Closer Look at Content Rules and The Science of Marketing – Book Reviews

A Closer Look at Content Rules and The Science of Marketing [Book Reviews]

by Frances Caballo I read about 70 blog posts a week and for quite some time, I was ordering every book I could find to deepen my understanding of content creation and social media marketing. People often ask me what books I read so I thought I would review the two marketing books I rely […]

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How To Co-Write Your Next Kindle Book – 6 Tips For Success

How to Co-Write Your Next Kindle Book

by Rebecca Livermore Even though Kindle books are often shorter than traditionally published books, they are still a lot of work. Co-writing is one way to not only cut the work in half, but if done right, to make the process more profitable and enjoyable as well. Here are six tips to keep in mind […]

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