4 Easy Ways to Optimize Your Amazon Listings

by Lynne Klippel Amazon.com is the world’s largest online retailer. The site receives 65 million visitors each month! While some people don’t like Amazon.com’s control of the book marketplace, there is no denying the fact that this site forever altered how people buy and sell books. I once heard an interview with Jeff Bezos, the […]

Easy Ways to End Copyright Confusion

by Lynne Klippel Whether you are publishing an eBook or a print book, you are probably wondering about copyrights.  Authors are rightly concerned that their works are protected and want to make sure they are not infringing on the rights of other authors. Copyright information is governed by each nation.  In the United States, the […]

Case Study – One Year Post Publication – What a Book Did for Susan Freeman’s Business

by Lynne Klippel Susan S. Freeman launched her book Step Now in January 2012.  She was new in business and created her book as a branding tool along with her first website, blog and social media platform. I recently interviewed Susan Freeman to find out if having a book made an impact on her business […]

3 Ways to Make Your Book Stand Out in the Crowd

by Lynne Klippel In my work as a publisher and developmental editor, there is one question I hear repeatedly from authors. It sounds like this, “There are already other books on my topic.  How can I get my book noticed in a crowded marketplace?” This is a wise and savvy question.   No one wants to […]

5 Must Read Books for Writers

by Lynne Klippel Great writers read.  There is something about dipping into the written word that inspires you to write more powerfully. Whether you are writing a blog, a digital book, a home study course, or a full length book, the power of your writing will be enhanced as you observe the way that other […]

50 Shades of….. Book Buyers

by Lynne Klippel Unless you’ve been hiding under a rock for the last few months, you’ve probably heard of Fifty Shades of Grey, a very adult novel series that has sold millions of copies and spawned many parodies, include 50 Shades of Gravy. What made that series so popular?  It wasn’t great writing or a […]

How to Save Time and Money on Editing

by Lynne Klippel A professional editor is an author’s best friend.  When you are publishing digital content, it’s imperative the words you publish are accurate and clearly written.  Readers make assumptions about you and your business by the quality of your writing.  If your article or book looks sloppy and unprofessional, your readers will assume […]

Quick and Easy Ways to Pick the Perfect Book Topic and Organize Your Content

by Lynne Klippel When you are in the process of writing your book, you may be overwhelmed with all the ideas that you could possibly put into your book. You have ideas, stories, illustrations, and quotes flooding your mind, as well as a wealth of blog posts, articles, and other written material to pull from. […]

5 Publishing Pathways – How to Decide Which One is Best for You

by Lynne Klippel Today there are more options for publishing than ever before. There is no single way to publish a book, which is a clear advantage for new authors. Whether you are in the very first stages of writing your manuscript, have it completely done, or are somewhere in the middle of writing it, […]