Blog an eBook So You Get Read As You Write

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Screen Shot 2013-04-30 at 10.30.32 PMMany writers and entrepreneurs wonder why they should blog an ebook rather than write it the “old-fashioned way.” I can think of many reasons, the first of which is that you can publish as you write.

That means you become an author and a publisher the instant you hit the “publish” button on your blog software.

Not only that, your writing gets read, which really represents the most important aspect of writing a book.

While at Blog World Expo (now called New Media Expo), I listened to a speaker ask a room full of bloggers how many were published authors. A small number of hands went up. The man on the stage said, “Each one of you should have raised your hand. Every blogger is a published author and a publisher.”

The Benefits of Publishing as You Write

Indeed, each time you write a blog post and hit the “publish” button, you publish your work, and that makes you an author and a publisher. If you choose to blog an ebook, before you upload a manuscript to Amazon’s Kindle, Barnes & Noble’s Nook or even Apple’s iBook, you become an author and publisher of an ebook in the process of writing and publishing it. And people start reading that book…before you even finish. No waiting.

If that’s not a good enough reason to publish as you write, let me offer a few more:

1. As you blog your ebook you improve your chances that more potential customers and clients will read what you write. When you blog a book you will notice your blog traffic increasing. The high-quality content focused on one topic is keyword and keyword-phrase rich. This makes it more-easily found by people searching for your topic on the internet.

Also, when you blog a book your blog page views will go up but your bounce rate will go down. That means more people find your blog, and once on the website they read more posts. That provides you with more opportunities to tell these potential clients and customers about your products and services.

2. You can build your expert status faster if people read your blog or ebook now—not later. A blog provides a great way to build expert status and credibility. However, a book takes your clout to a new level. Authors are always seen as authorities in their field, and if your readers know you are blogging an ebook your status will begin to rise in their eyes immediately.

If it’s taking you a long time to get that book written, or you simply aren’t finding time because you’re blogging and handling business as well, combine your blogging and writing activities so you can both blog and write your ebook—and build expert status now as you allow your ebook to get read (as you write it)!

read icon alexwhite 123RF Stock Photo

3. Your blogged ebook may have more readers than the completed ebook. Today the average printed book only sells 250 copies per year. The average ebook on Amazon only sells about 150 copies per year.

A blog might receive 250 readers a day, 1,000 per week or 10,000 per month—or more. That means your blogged ebook potentially could garner you more readers than the finished ebook.

Create a Series of Blog Posts that Become an Ebook

About this blogbookThat’s why you don’t just want to write any old blog posts. You want to write a series of blog posts that become part of your ebook. Plan out the content for a whole book, and actually blog the majority of an ebook manuscript—or two or three.

And let your blog readers know you are blogging a book. Provide an “about this ebook page” or some other “about page” with a table of contents so they can follow the posts.

Reap the Benefits of Your Ebook Before You Complete It

Most authors must wait to finish an ebook before it gets read and they reap the benefits of becoming an author. Don’t wait. Reap the benefits now…as you write and publish.

You’ll find blogging a book a thrilling publishing experience—one where the entire cyber world becomes your possible audience. You get to be in control of what you publish, where you publish it and when you publish it, which means when people read it. As a savvy entrepreneur, you will work smarter and start achieving the results you desire with your ebook (and blog) immediately.

And if you are more than just an entrepreneur—if you are writer—blogging your ebook will allow you to have what a writer really wants anyway: readers for your writing.

As a businessperson, that’s the point, too, isn’t it? You want your ebook content read so it leads potential clients and customers to your website and to you. A blogged ebook ensures that happens—now rather than later.

Nina Amir
Inspiration-to-Creation Coach and author of "How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time," inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose.
Nina Amir
Nina Amir

Comments

  1. This is a fabulous idea. Thanks! I am a bit concerned about giving the entire package away, but I think doing a few chapters would work very well for me when I get nearer to the next book–or quite possibly with the one I released in November 2013. The great thing about this blog is that it got my wheels turning!

  2. Hi Nina,

    Would you recommend publishing the entire content of the book on the blog or leave something aside for who buys the book?.

    I was thinking about posting only a few chapters of an ebook but not sure if publishing everything is going to be a great idea.

    Thanks for sharing!

    • Nicolas,
      I always recommend that you leave a little bit off the blog–15-20%–to entice readers (or a publisher) to buy the ebook (or print book). You can find more about this on my blog or in my book, How to Blog a Book.

  3. I have a book mostly finished on a timely topic, and I’m an experienced blogger. Lately I’ve been struggling with which way to publish, so finding this post is a real blessing. I needed to be reminded that publishing isn’t what it used to be even 20 years ago. Thanks for the push. I’m off to read some ov your other posts.

  4. While blogging my book as I work to complete it, should I be concerned about someone stealing my idea and book title before I get a chance to assign an isbn to my finished product?

    • Ya-Ling,
      Your blog should have a copyright sign on it. And the fact that it is on your blog is proof you have written it first. Plus, you should use a plugin to time stamp the posts. All of this proves the work is yours. But, no. I don’t worry.

  5. Sally Shelton says

    I am interested in learning more about this. I have used storytelling as a means of motivating my children. I would just like to post a few of those and see if other people liked them.

  6. I was just wondering if the blog site mattered at all in the publishing of the blog to ebook?

    • Jessie,

      In general, I recommend WordPress.org. It is most often used by serious and professional bloggers. There are some nice plugins that work with it as well to turn blogs into ebooks, like Anthologize.

  7. This is an awesome idea. I wrote an e-book and then used parts in my blog posts, but writing the blogs first and then compiling would be a great strategy! Especially since I have an outline of my next e-book ready to go! Thanks

  8. As a published writer – mostly Kindle ghost and paranormal books – I found your post very interesting. I may try blogging my book myself at some time in the future, as it seems a great way of attracting readers.

  9. Publishing on a blog while actually writing the work presumes one does not edit one’s work, that a publishable novel or novella takes no more care than a blog post, both of which significantly contribute to the plethora of truly bad writing one has to slog through in Cyberspace before coming across, rarely, something written really well. This would be a good idea only if one doesn’t take one’s writing seriously.

    • Donigan,

      Blogging a book does not presume one does not edit one’s work. It presumes that one places an edited version of the first or second draft of one’s work on the blog.

      You presume bloggers take no care with their blog posts; some might take offense to that. Many work on them for days–or longer. Most bloggers I know see themselves as serious writers.

      You assume the writers blogging books are all blogging fiction, which is not the case. In fact, most blog nonfiction. (In particular, this site is aimed at entrepreneurs writing ebooks; they blog nonfiction.) Actually those blogging fiction must work harder at it than those writing nonfiction. It’s harder to blog fiction well than to blog nonfiction.

      This methodology is for the serious writer who wants to produce successful books–that sell to publishers and to readers. To do that, you need to build platform while writing. It is for writers who are concerned with the business side of writing, which requires pre-promotion for post-release promotion to work. These serious writers don’t want to rely just on their writing when it comes to the success of their books. Also, it is for writers who would like to test market their ideas or crowdsource feedback on their manuscripts.

      Personally, I take my writing and my blogging very seriously, and I have blogged a book. It is a bestseller in three Amazon categories and has been for over a year.

      Yes, some blogged books–and some blogs and some ebooks and printed books–are poorly written. That doesn’t mean the writers take their writing any less seriously. It could just mean they don’t have skill or talent. You make many judgements and presumptions.

      I say, let writers begin blogging their books and see if they find readers (or publishers). If you don’t like reading their blogs or their books, you have the choice to read something else.

  10. Oh, loved this post and its content which makes so much sense and I am very exited about the ‘send to kindle’ button – going to put one on my site too!

    • Kay,
      Thanks for your kind words. I haven’t used the “send to Kindle” button. My posts tend to be under 1000 words in most cases, especially when blogging a book. If you write more than about 500-750 words per post, you will blog your book to fast. I think these posts are too short for “send to Kindle.”

  11. I’m writing an ebook and at the same time, I’m blogging about it.

  12. What a great idea! This never occurred to me, although my hubby keeps telling me that by the end of the year I will have effectively written a book! Ha ha, who’d have thought it?! Thanks so much for this, I’m going to seriously look into the possibilities!

  13. Great post. While my Suddenly Frugal blog has produced two traditional books, I am now looking into repurposing blog content into ebooks. What platform would you recommend I research using to do that? All I keep hearing about is KDP (Kindle Direct Publishing), but I imagine there are other resources as well. Thanks!

    Leah

    • Leah,
      I’m not a fan of KDP Select. I suggest using KDP and then adding in Smashwords.
      Also, make sure you write a plan for the best book you can write. Then go to your blog and see what content is there–if any–that fits that plan. Use what is there and then fill in the gaps with new content. Then you will create the best “booked blog” possible. I work with clients on this strategy quite often. We also do market and competitive analysis, etc.

  14. So true Nina, I know several big-name bloggers that accidentally ended up with books after years of blogging mainly because their readers asked them for a summary of their posts on a given topic or category of their blog.

    We operate several blogs and use this approach in setting up their structure right from teh beginning…outlining our categories in terms of sub-topics that could easily make up individual chapters or even individual books down the road.

    Great advice!

    Jeff

    • Jeff,
      That’s a super smart approach to your blogging! I love it. It’s sort of a hybrid form of blogging a book–long-term thinking. Thanks so much for sharing.

  15. Speaking as both a multi-published author and marketing coach I agree that this is a viable approach for many writers to get that first book published…or even the next one that’s been taken up head space.
    — I’m actually using a similar plan for my current book in progress. Thinking it’d be wise to incorporate this, too. Thanks

    • Kathy,

      I have 11 self-published short books. I blogged my first full-length book, which was then traditionally published, and am now writing my second traditionally published book. Blogging the first book was SO much easier. And I have about six books in my head. This year I am going to map them all out and begin blogging them little by little, one by one. I clearly see its the only way they will get written easily and effectively amidst the other work I do.

      Plus, I have recently blogged two short ebooks…just by running a series on my blogs!

      I know of no better or more efficient way to write a book.