Thirteen Reasons Why Your Brain Craves Infographics [#Infographic]


Have you ever wondered why infographics are so popular? What makes a great infographic irresistible?

When I first saw the featured infographic below, I knew I had to share it on The Future of Ink.

People following directions with text and illustrations do 323% better than people following directions without illustrations.

Not only is the content fascinating for the science behind our fascination with visual graphics, but, the folks who created the infographic, took it up a level by incorporating interactivity into the image.


Click to go to the footnotes or tweet a stat to your followers.

When you click the link on the image below, it takes you to a full screen, scrolling image with clickable links and 13 reasons why your brain craves infographic! Rather than a static image, you can click on the footnote numbers to go straight to the source material and everywhere you see the small symbol for Twitter, you can click to easily share the stat with your followers.

13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics [Infographic] by the team at NeoMam

What do you think of the interactive infographic? What stat surprised you most?

While it may not be feasible for you to hire a designer to create an interactive infographic for your business, there are tools to help you design images that get your message across visually. Lou Bortone created his infographic on Video Marketing with Piktochart, as did Ellen Britt for her infographic on Content Repurposing.

Denise Wakeman
Denise Wakeman is an Online Business Strategist and Co-Founder of The Future of Ink. Denise is the host of the popular Hangout show Adventures In Visibility, focused on helping small businesses and online entrepreneurs optimize, leverage, and strategically use social marketing tools like HOAs to gain visibility, build credibility and make more money selling their products and services. Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life.
Denise Wakeman
Denise Wakeman


  1. Denise another great blog post. There is not one statistic that is more compelling than the next; there are just so many good statistical points. I guess the 28% read rate is pretty amazing as well as 5 times more of information we now consume. Anyway, all this points to the compelling nature of infographics. I need to get busy on this. Thanks.

  2. Great post! Very informative. Thank you for sharing this idea.

  3. I agree that it is a great idea to have the interactive infographics. I noticed that when I was reading your article, my eyes jumped right to the infographic (over the first paragraph of text) to see what it had to say. I’ve still got to figure out how to incorporate more infographics into my content to increase the impact. Thanks for the great article!

  4. What an awesome idea to have interactive infographics. I love infographics and I plan to use them for easy reference for ideas for my clients.

    The more we learn about the brain the more the internet will change!!
    It is interesting how your brain is so visual that it absorbs information quicker with images.