Using Content Marketing to Grow Your Business [#infographic]

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Are you confused about how content marketing can help your business grow? You’re not alone. With so many options, it can be difficult to “see the forest for the trees.”

As an online entrepreneur, author or solo professional, you no doubt know how important it is to consistently create content that is interesting and that other people want to share which helps you expand your reach on the Web. But where do you start and how does it all work together? [Content and Reach form the C and R in the C.R.E.A.T.E. formula Ellen Britt and I discussed in a complimentary teleseminar about building your digital empire.]

When I stumbled on this infographic from Dendrite Park, I realized it would be useful for you to see the simplicity of how SEO, social media, and the dozens of ways you can create digital content, all pull together to build your business.

Whether you’re creating microcontent, Instagram videos, blog posts, articles, white papers or whatever, when there is a strategy behind it, each piece serves to strengthen not only your business, but your brand and reputation.

Dendrite Park Content Marketing
Courtesy of: Dendrite Park

What do you think of this infographic? Does it clear things up around content marketing confusion? Is there anything you would add or remove from the content marketing tree?

Denise Wakeman
Denise Wakeman is an Online Business Strategist and Co-Founder of The Future of Ink. Denise is the host of the popular Hangout show Adventures In Visibility, focused on helping small businesses and online entrepreneurs optimize, leverage, and strategically use social marketing tools like HOAs to gain visibility, build credibility and make more money selling their products and services. Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life.
Denise Wakeman
Denise Wakeman
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What do you think about this post?


  1. That diagram makes me dizzy, so much work, so many social platforms!

  2. The infographic makes everything much easy to understand. I will look at this for several times. Thanks Denise.

  3. Interesting infographic, Denise. It seems it focuses mainly on Social Media with some webinars and press releases thrown in. Where is the blog, which is one of the prime content marketing tools?

    • Daphne, I believe they are using website and blog interchangeably. That’s how I see it. They refer to the tree trunk as the site where all the traffic goes. That’s the blog, where you convert visitors to your list. And, you’re right, the infographic doesn’t specifically state “blog” and I agree that’s the most important element.

      • Daphne, I agree with Denise…I think they are using website to mean blog. So many folks are switching to WordPress for everything, the term ‘website’ is coming to mean ‘blog.’

  4. Love the Tree, Denise. Great summary of the info. Thank you.

  5. @Debra Marr, I agree with strategy coming early, but part of the strategy is the personal learning curve of new technology for what you personally intend. This means that someone else has to have thought and acted the way you intend for you to be able to use readily-available technology appropriately. This is REALLY why so many people get caught between “which is the horse and which the cart” as they begin setting up businesses. We actually learn by doing, and refine as we go. So both go hand in hand until we clarify the practicality of our dreams, as well as use our dreams to push current practicalities into a new space/time.
    When coaches realise we don’t all start in the same place, they might refer to other coaches for those clients who would benefit from less follow and more lead (as in “lead your own life”, as I have run sessions in community, but now need to develop as online presence). Thanks for teh perspective Denise.

    • Hi Patience, thanks for stopping by and posting your comment. You are 100% right that everyone starts at a different place and they have different goals and desired outcomes for their business. A good coach will accommodate those differences and start where the student is, assess their business and goals and lead them on the right path for their business.

  6. The infographic is an interesting representation and I think you nailed it with this highly, highly important caveat: “when there is a strategy behind it.” I know far too many people, and coach many of them, who get it backwards. They see an infographic like this one and mistakenly start spending enormous amounts of time on social media or implementing the infographic items without paying attention to their core business and what they are here to do. It’s SO important to add suggested infographic elements in one by one as a means to brand building and reputation but not as the sole purpose of daily business activity.

    • Hi Debra, thanks for stopping by and leaving your insightful comment. As human beings we’re drawn to shiny new objects and often want to see instant results. I have no problem with people testing new tools and tactics. But once you know HOW to use the tool, then it’s important to see if that tool actually is right for the job you want to accomplish. Maybe a tool is better for personal expression vs. business or vice versa. The dark side of a content marketing infographic like this is that some people may see it as overwhelming, throw up their hands and not take any action at all. I believe that is a mistake bigger than having no strategy.