Connect with Your Audience Through the Power of Content [video]


Screen Shot 2013-10-07 at 9.46.26 PMThe single biggest factor that makes marketing and promotion work is content. Whether you’ve hired a marketing service to promote you or you’re doing the work yourself, you need to be putting out informative content on a consistent, ongoing basis.

Through the power of quality content you can form bonds of connection with potential and existing clients… eventually transitioning them into loyal fans and repeat customers.

Recently, I was on the phone with a client and his rep at a newspaper marketing service. My client asked the rep what made the difference between people who saw good results from their service and those who did not. He replied that it came down to one thing — how much content the client provided!

As someone who’s been promoting people online for the last 15 years, I’d say he was spot on. Without content, purchasing a marketing service is largely a waste of money – unless they’re creating content for you as well.

[pullquote position=”right”]Unless you hire someone to create content for you, the task of content creation will be yours.[/pullquote] Creating content when you’re selling information products or knowledge-based services is easier than for some other types of businesses. Creating content for the average brick and mortar business can sometimes be tricky.

In the video below, I demonstrate how we’re creating content for a service that offers no-wait doctor appointments ( ).

Here are some take-aways from this example:

  1. Think about your audience and their needs and interests. Curate or createCreat  content to address those needs.
  2. Ask other people for ideas and use their quotes to flesh out your articles and blogs. This can be a big time-saver. It also has the added benefit of cross-pollination. Most likely the people you quote will share the article with their audiences.
  3. When you get exposure in the media, be sure to use that as content on your blog and social media platforms.
  4. Dive deep with your content and let it spin off into more. For example, in the video, a time-saving tip to use crock-pot cooking led to including crock pot recipes.

What are some of your content creation ideas? Please share them below.

And would you do us a favor to help get the word out about The Future of Ink? Click here to share these tips with your friends…thanks!

Marnie Pehrson
Marnie Pehrson, the creator of, is a best-selling author, speaker, and online publicist who helps Light Bearers build influential online platforms. Marnie is also a wife and mother of 6 and the author of 23 fiction and nonfiction titles.
Marnie Pehrson
Marnie Pehrson


  1. I always create my books on my blog as my content. I have people ask, but if you put it on there and anyone can read it, then why would they buy your book? Well, it creates interest, credibility, and is a good use of my time. The purpose of my blog and my book are to get new clients, so it is definitely serving that purpose.

    I also look at great headlines of other blogs and think how could I use that idea for my field?

    I never run out of content because I am always reading. I can comment about the books that I am reading or the information that I am learning.

    Also, I can write a post and do a video about that post. Google loves this and more people get the opportunity to find me.

  2. Hi Marnie,

    Thanks for sharing this lovely write up. I would say video is definitely a way to connect with audience. Imagine readers who hate reading wall of text. A simple video could actually do the trick.

    Lovely write and thank you!

    • Definitely, Reginald, I think video is a fantastic connector. I know video is one of the main ways I consume information and always like it when someone includes one.