Digital Publishing – It’s About Publishing eBooks and SO Much More

by

D’vorah Lansky, M.Ed.

Digital publishing encompasses written as well as multi-media content. You can create audio recordings, video productions, and written content, in a variety of unique and effective ways.

By providing your content in different formats, you have the opportunity to reach many more readers while providing them with content in their preferred format. Some people prefer an audio recording, which they can download and burn to a CD, or load onto their iPod. This gives you the opportunity to bond with your readers as they can hear your voice and feel connected to you.

Another powerful way to connect with your audience is through video content. Whether you record a video of you in front of the camera or a PowerPoint presentation with relevant images, you are paving a road which will allow your readers to see and hear you, and thus feel more connected to you.

Creating Audio Content

An easy way to create an audio recording is with a free service such as FreeConferenceCalling or BlogTalkRadio. You are able to call in to your conference call line, with at least one other person, and create audio recordings. Once you’ve recorded your audio, you’ll be provided with a link to the MP3 download as well as to the embed code which you can paste into a blog post to share on your blog.

There are many possibilities to draw from, when creating audio content. Here are just a few:

~ Have an expert in your field interview you about your journey as an author.
~ Have a colleague interview you about the content of your book and how you came up with the idea for the book.
~ Line up experts on your topic and interview them on topics of interest to your audience.

An example of this strategy can be viewed on Joanna Penn’s blog: The Creative Penn.

Joanna is an expert on book writing and marketing. In her audio interview series, she interviews experts on the topic. By viewing the example listed above, you can get ideas for how you can share audio content, on your topic, on your blog.

One thing to take note of is, by interviewing experts in her field, Joanna is gaining exposure to many new audiences. It is common for speaker’s to let their subscribers know where they will be speaking. You can benefit from this same strategy by interviewing experts in your filed (or genre.) At the beginning and end of each audio, be sure to mention your name, book title, and Web address for additional exposure.

Creating Video Content

Videos are a great way to let your audience both see and hear your message. Today, they are easier to create than ever and they provide you with a great marketing tool.

The two most common types of video are talking head videos and PowerPoint videos. A talking head video is where you look towards the video camera, turn it on, and begin talking. This is a great way for your audience to get to know you as they can both see and hear you. Once you’ve created a few videos with this method, you will find your rhythm and will be able to create videos with ease.

A tip for creating talking head videos is to make sure that the background behind you is clean and neat. You don’t want people distracted by a messy bookshelf (or worse.) Plain colored walls, or an attractive bookcase with a few sparse items, make ideal backdrops.

Another type of video is the PowerPoint video. This is where you create a PowerPoint slide show, using attractive images and minimal text. When you record the video, you can capture your audio narration at the same time.

You are able to record your video, right in the PowerPoint software (for MS PowerPoint 2007 and higher.) Another option for recording your PowerPoint presentation is to use a free software program such as JingProject – for videos of up to five minutes in length. For most situations, having a video less than five minutes in length is a good thing! It is long enough to provide a good chunk of content, yet short enough to keep peoples’ attention long enough for them to view the entire video.

If you need your videos to be longer than five minutes, you can use a program such as Camtasia Studio . While JingProject (the “little sister” of Camtasia) has a free version, there is a fee for Camtasia Studio. They do have a 30-day trial period. That would give you the opportunity to try out this popular and robust system before deciding if you’d like to purchase it.

A Picture is Worth a Thousand Words

They say that “a picture is worth a thousand words.” This is also true with video. When creating your PowerPoint presentation, select attractive images that are easy to see and that capture the essence of what you are talking about. Two of my favorite places to get images from are iStockPhoto and Presenter Media.

Ideas for Video Topics

~ Share the answers to the top five questions people want to know about your topic.
~ Tell the story of how you came up with the idea for your book.
~ Let your viewers know a few highlights of your journey as an author

Take Action

  1. While it is on your mind, head on over to JingProject and FreeConferenceCalling and set up free accounts.
  2. Schedule time, in the next 72 hours, to create a practice video with JingProject.
  3. Make a list of 5 questions your readers would love to have answered. Arrange for someone to do an audio interview with you, within the week. Have them ask you your questions and you answer them in as much detail as possible.

Join in the Conversation

Have you created audios or videos? Do you have a question about creating them? Scroll down and share your thoughts, ideas, and questions below.

D'vorah Lansky
D’vorah Lansky, M.Ed., is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She is also the founder of the Digital Publishing Café, which provides workshops, interviews, courses, and resources to help you produce, publish, and promote your digital content. Connect with D’vorah and receive a collection of digital publishing tips and resources.
D'vorah Lansky
D'vorah Lansky
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Comments

  1. D’vorah, this article popped up in my “Here’s what’s happing on Twitter” email from Twitter — cool!

  2. D’vorah, how wonderful to see you again here after the wonderful class I took from you in VA Classroom a few months ago.

    As always, you give practical, implementable, and bite-sized action steps to take. I’ve just teamed up with a friend to try the conference call/interview technique you describe. Thank you!

    • Hi Elizabeth! Thanks for your kind words and for your heads-up about the Twitter news. I’m so glad this article and the bite-sized action steps are helpful. Yes, try the interview style, it’s a real winner! People love the format and they are great for building both credibility and relationships.

  3. Helen Wilkie says:

    Great article, D’vorah. I’ve done a fair bit of this for myself, but now I’ve been charged with creating a higher online presence for the Toronto chapter of my professional association, the Canadian Association of Professional Speakers. Given that we are all experts on our topics and we all love to speak, I think a series of interviews is a great fit for us. Thanks for sparking my brain with this idea, D’vorah.

    • How exciting Helen! Keep us posted about your interview series. For me, conducting and participating in interviews, as a way of connecting with others in my field while providing invaluable content for my audience is a major passion of mine. Thanks again for your comment.

  4. Thanks for doing such a great job of covering many options in the digi publishing world. It’s a useful checklist and reminder of all the options we have.

    • You are welcome Sue. I appreciate having the opportunity to share these resources. Researching and reviewing digital book marketing tools is a major passion of mine.

  5. Great article! Thanks for the insights – Yes – quality content can and should be disseminated in as many different forms/forums as possible. Also, I love the expert interview tie in. You are right, not only do you learn a bunch from the experts you interview but you also increase your influence by nurturing relationships with them and their audiences. Powerful indeed!

    • Thanks Daniel! You hit the nail on the head with your comment as to the importance of building relationships with the people you interview. It makes life so much richer and more rewarding, as trust and camaraderie are built over time. I sure have learned some great skills using technology from you my friend, and I’ve enjoyed our online interviews. Thanks for leading by example Daniel and thanks for your kind words.

  6. Dvorah,
    Thanks for sharing your article. Even though I have written eBooks, I haven’t done much with the audo and video aspect yet. You inspire me to push forward in sharing my message via different avenues.
    Blessings,
    Deborah H. Bateman-Author

  7. Thanks for this excellent article, D’vorah, and for coming on board as an Expert Writer. I’ve long been a proponent of leveraging content by using audio and video. You’ve got some great tips here for authors on how to extend their presence and connect deeply with their audience. 2 thumbs up!

    • Deborah, thanks for your kind words. You are so close to taking your message on the multimedia road! You have an important message to share and with audio you can reach more people!
      Denise, thank you for this incredible opportunity. I’m honored to be one of the Future of Ink contributing writers. You and Ellen have created an invaluable resource for authors around the globe. Much thanks!

      • D’Vorah, I so enjoyed this article! Plus I love how you give your readers a manageable number of actions to complete at the end that will move them powerfully along. Thanks so much for coming on as one of TFOI’s Expert Contributors!

        • Thanks Ellen! Glad you enjoyed the article and suggested action steps. I do find that if there are a small number of actionable items, they are easy to take acton on! Thanks for this incredible opportunity to be part of the Future of Ink.