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Denise Wakeman and Ellen Britt, Co-Founders of The Future of Ink
Recently Ellen Britt and I were honored to be invited to do an interview with our colleague and Future of Ink expert writer, D’vorah Lansky for her Conversations About Marketing audio series.
D’vorah plied us with questions about why we launched The Future of Ink, how digital publishing has changed our businesses, what we have planned for the future, and much more.
At one point when asked about physical vs. digital books, Ellen declares, “In the last two years I have undergone a sea change. I could care less if I ever buy another physical book again.” Where do you come down on that question? Me? I’m with Ellen.
You can watch slides while you listen or download the audio and listen anytime at your convenience.
Latest posts by Denise Wakeman (see all)
- TFOI TV – The Future of Ink Kicks Off a Monthly Video Show - April 29, 2013
- Conversation with Digital Publishing Experts [video] - March 4, 2013
- Ten Digital Publishing Trends From the Experts - February 25, 2013
- Win Free Tickets to The Digital Publishing Online Intensive 2013 - February 8, 2013
- The Future of Ink – Interview with Co-Founders Ellen Britt and Denise Wakeman - January 30, 2013
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What a great interview! This is a MUST listen-to for all entrepreneurs as they struggle to be heard amid all the digital noise. You answer the questions I get asked the most about publishing. I appreciate your forward-thinking style. I’m making sure all my peeps know about this great interview, Denise, Ellen, and Dvorah. Thank you!
P.S. I, too, have so many physical books – my husband wonders why the floor hasn’t caved in under the weight of the shelves that hold them. I thought I would NEVER enjoy digital books as much as physical books, and boy, was I wrong. I’m a complete convert now because of the ease of purchasing, reading, using, and gifting digital content. LOVE how I can read in bed with the backlit scrren, how I can read whatever suits my mood because I have over 100 books at a time to choose from, and how I can change the font to bigger or smaller, depending on the mood of my eyesight too. LOVE that we, as entrepreneurial authors, are able to add to the rich digital library with such flow and ease. It’s great to be a part of this journey.
Hi Debra, thanks for your kind words about the interview. You touch on some great points about embracing digital content, “the ease of purchasing, reading, using, and gifting digital content.” Though sometimes I think it’s too easy to purchase content!
Denise Wakeman recently posted..11 Ways to Use Content Marketing to Build Visibility and Buzz for Your Event
I enjoyed reading the Future of Ink website but was dismayed to find no way to ask questions about the conference before plunking down a minimum of $200.
If there is a contact function and I missed it, please let me know and accept my apologies. My main question is, how will the conference work (e.g., Teleseminars)? On what days? At what times?
Without this information, I can’t make a decision about whether to register. Wondering if others have similar misgivings.
The organizers are brilliant to assemble such an impressive group of experts to address the moving targets of online content and monetization. But I have to wonder what the lack of an obvious way to ask questions says about the marketing philosophy of those who put the site together.
Hi Elizabeth, thanks for your feedback. Clearly we missed the obvious and I apologize. The sales page for the Intensive is being updated right now and will be including the exact schedule since it is all now confirmed.
The Intensive kicks off on March 6 at 4 pm ET with a panel discussion on Future Trends in Digital Publishing. Then, webinar sessions are being held on Tuesdays and Thursdays through March 26, one hour each at 3 pm ET and 4:30 pm ET. There will be live Q&A at the end of each training webinar. All sessions are being recorded and participants will get a transcripts as well.
Hope that clears things up. Again, we appreciate your feedback and the updated information will be available on Feb. 7. ~ Denise
Denise Wakeman recently posted..What’s Your Path to More Online Visibility?
Hi Denise,
Thank you for answering my questions about the conference. I like the times and will seriously consider registering.
Regards,
Elizabeth
Elizabeth, here’s a link to a digital brochure with author bios and the exact schedule: http://thefutureofink.com/sched
Denise Wakeman recently posted..11 Ways to Use Content Marketing to Build Visibility and Buzz for Your Event
Denise I have to say I was shocked you had auto start on this video/audio.I have enjoyed your online presence for a LONG time ( more than 6 years? is my menopause causing me to miscalculate, chuckle).
Now for physical or digital books, I still LOVE my physical books. Like an artist of words, dreams and worlds we create for our imaginations, I find the experience of reading more fulfilling with it in my hands, turning pages.
Hi Michelle, I don’t have control over the code, unfortunately. I would not have used autostart on the video, but that’s what I have to work with. Anyway, I appreciate your visit AND your love of physical books. I too love them, and the convenience of digital is very attractive to me as well.
Denise Wakeman recently posted..What’s Your Path to More Online Visibility?
I’m listening to the interview now and I so agree with Ellen about video. I will choose written instructions or a transcript 9 times out of 10 if I am in a learning situation. I’ve also skipped a post etc. if it’s only in video, especially if there is no indication of how long the video is. I do like video, but again like Ellen mentioned, I like it when I feel a need for a visual element.
Cheyl Pickett recently posted..The Myth of The Best
Hi Cheryl, I bounce back and forth with video. If it’s a how-to, I’ll usually watch. Otherwise, I can read fast than a video plays and will go with that. Ideally, I think offering video, audio and transcript is the way to go, yet that may be overkill for some blog posts. Thanks for stopping by!
Denise Wakeman recently posted..What’s Your Path to More Online Visibility?