by Laura West
Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out.
I can deliver marketing formulas (or what I call marketing prescriptions) all day long. But it’s not enough to just “do marketing” – you want to make it engaging, educational, inspirational and personally compelling.
You can have incredible content but if no one pays attention, if you are lost in the crowd – it won’t help your message, your business or all those people you want to reach. You’ll be a “best kept secret.” We don’t want that!
To embrace your Creative Thought Leadership and to really stand out in today’s overcrowded marketplace, you’ll need to:
- Take a stand as a leader for what you know works in your specialty niche – this means using sharing opinions, ideas, innovative thoughts, insights and more
- Embrace your unique personal brand – this will make you recognizable so you’ll attract those who resonate with your philosophy and methods
- Create content in multiple formats for different learning styles and technology preference – some people love to learn with videos, while others want to read on their ipad and many still want to print things out
- Develop your own unique creative style – yes, using your creativity will help you stand out from the crowd. There is so much information available to us today that to get attention you’ll want to appeal to your tribe’s senses, emotions, and even their love of beauty and design.
As a Creative Thought Leader you will more easily attract:
- Joint Ventures
- Media Opportunities
- Strategic Partnerships
I have created a special creative Prezi presentation to share with you more about how to a Creative Thought Leader and I even share over 60 creative ideas for how to package your content so that you can break through and stand out in the marketplace as the expert leader you are.