The Most Important Sales Tool for Your Kindle Books (and How to Perfect It)- Part Two

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Screen Shot 2013-02-14 at 8.52.49 PMIn Part One of this article, I gave you three steps in my 7-step formula for writing Kindle book descriptions that will help you to get your sales out of the doldrums and onto the high seas.

In Part Two, I’ll reveal the rest of the story…

4. Use formatting as well as words

Take some time to click through a few dozen Amazon Kindle book listings. Scroll down and just look at the descriptions. You don’t even necessarily have to read them.

Which ones catch your eye the most? If you’re like me, it’s the ones that make good use of formatting. Many simply upload the text in paragraph form. That’s hard to read. It isn’t eye friendly.

My experience is that book descriptions that incorporate bolding, italics and bullet points work best to guide the shoppers’ eyes to the information most valuable to them.

I prefer to create my book descriptions in Amazon Author Central instead of the Kindle Direct Publishing dashboard. Author Central gives you the ability to use bold, italics, numbering and bullets freely.

I make a point to include a bullet list in every description I write simply because it draws the eye and helps improve readership of that section of the description. Likewise, bolding only those most important messages can also improve the effectiveness of your description.

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5. Show social proof

Yes, there is an entire section just for reviews of your book. However, including at least one positive review inside the book description ensures that customers see how others feel about your work. This is especially important if you have testimonials from well-known people.

6. Create a call-to-action

Even for novels and other fiction works, inserting a call-to-action points people in the right direction. It doesn’t have to be elaborate. Something simple such as “Follow along as Angie turns turmoil into triumph” or – for a business book – “Buy now and start [reaping this benefit] today.”

Here’s the completed description from one of my best-selling books:

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7. Include keywords

Since Amazon functions as a search engine of sorts, you’ll want to include the same keywords in your book description that you used when setting up your Kindle listing. Unlike with Google or Bing, there isn’t a lengthy list of ‘dos and don’ts’ about keyword use in Amazon. Make it sound natural, NOT like this example:

This internet marketing e-book will introduce the ‘newbie’ marketer to free internet marketing techniques, strategies, tips and solutions that will help resolve the internet marketing promotions dilemma that most newbie marketers face online.

It is an internet marketing tool and internet marketing training course that will guide the marketer towards becoming an internet marketing specialist bringing about online success and a profitable internet marketing business experience.

Oh please! Most of those instances of ‘internet marketing’ could be removed and it would read much better. Don’t butcher your description by inserting keywords at every possible turn. It’s simply too much and isn’t necessary. Amazon rankings revolve around much more than keywords in book descriptions, so there’s no need to ruin the message people will read for the mere hope of improving rankings.

The bottom line when it comes to Kindle book descriptions is to write your copy so people must buy your book to satisfy their curiosity about your topic. When you do that, sales will follow.

And there you have it…my 7-step formula for getting your Kindle books to sell. I’d appreciate you letting me know your thoughts on this topic in the comments below…

Karon Thackston
Karon Thackston helps business owners convert better, rank higher and make more sales including Gorton's Seafood, American Boating Association and Entertainment.com. As President of Marketing Words, Karon also trains entrepreneurs and professional writers to create persuasive copy through her self-paced Step-by-Step Copywriting Course and marketing consulting services. Karon is a regular conference speaker and author of over a dozen copywriting books/courses.
Karon Thackston
Karon Thackston

Comments

  1. Hello Karon,

    Thanks so much for this information.

    Like many others I thought all you had to do was to write a great book and the sales would come flooding in. Your article has been a real eye opener for me.

    Keep up the good work.

    • I’m so glad you found it helpful, Tony. Uh… no 🙂 It’s absolutely not an “if you write it, they will come” type of thing. Even if you sell your book through Amazon, you still have to market it which starts with an awesome description. Good luck with making your changes!

  2. Karen- this article is amazing! You give soo much great content. Thank you heaps. I Loved your workshop at NAMS!