5 Tips to Make Your Author Website Convert Prospects to Profits

5 Tips to Make Your Author Website Convert Prospects to Profits

by Kristen Eckstein One of the most valuable pieces of marketing you can invest in is your “digital business card”—your website. If you feel having a social media presence and a Facebook page alone are enough, keep in mind that you don’t control those websites. You need a hub—a central location for your entire book […]

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Your Online Journey Must Be Planned To Be Profitable

Your Online Journey Must be Planned to Be Profitable

by Kathleen Gage Many people dream of making six and seven figures a year online. They’ve heard about outlandish results experts in any number of industries have gotten and hope to achieve the same. Is it really possible to build a successful and profitable online business? Absolutely. But before you embark on your online journey […]

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National Podcast Day – A Personal Journey, Building Pre-Launch Buzz And More

National Podcast Day

Dr. Ellen Britt Today, September 30th, is the first ever annual National Podcast Day! (Queue dance music, party horns and toss confetti.) Hey, any excuse for a party! But seriously, why should you, as a digital content provider and reader of The Future of Ink, care about podcasting, much less celebrate a whole day devoted […]

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7 Profitable Ways To Upsell From Your Digital Products

7 Profitable Ways To Upsell From Your Digital Products

by Joan Stewart Fries with your burger? How about upgrading that economy class airline ticket to business class? Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of […]

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Why Publishing Shouldn’t Be A One Person Show

Why Publishing Shouldn’t Be A One Person Show

by Justine Schofield Entrepreneurs who choose to publish digitally are afforded the luxury of having many of the cumbersome and costly steps of print publishing eliminated. However, there is one aspect of traditional publishing that should absolutely not be overlooked by the tech savvy digital publishers of today: publishing with a team. As most of […]

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