How to Research Keywords to Help you Create the Perfect Book

How to Research Keywords to Help You Create the Perfect Book

by Penny Sansevieri Last month we talked about how to create bestselling book ideas and use keywords to help identify the right market, focus, and direction for your book. Now, let’s dig a bit deeper into this whole topic of keywords and focus on the strategy for identifying the exact right words for your market. [...]

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Discover the Key to Really Make Money as an Author – The Answer is NOT What you Think!

Discover the Key to Really Make Money as an Author

by Ellen Britt, PA, Ed.D. Most marketing coaches will tell you if you want to make money as an author, you are most likely never going to do it with sales of your books alone. These well-meaning coaches and consultants advise you to use your books as a calling card, then put your talents to [...]

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How to Harness the Power of Viral Marketing

How to Harness the Power of Viral Marketing

by Kathleen Gage When I first began marketing, there was no such thing as viral marketing, social media marketing or even the Internet as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went unnoticed, simply [...]

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How to Build Buzz for Your Book with Social Media

How to Build Buzz for Your Book with Social Media

by Peg Fitzpatrick Writing a book is a grand achievement and checks off a bucket list item for many writers. However, what happens after you finish writing is the key to finding readers and ultimately selling your book. Social media marketing is the best way to get the word out about who you are and [...]

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How To Make Your Free Offer Irresistible With These Four Marketing Questions

How To Make Your Free Offer Irresistible With These Four Marketing Questions

by Laura West “Would you like to sample our Dark Chocolate covered Popcorn with a dash of Sea Salt?” That’s what I heard when I went into a local chocolate shop.  My answer was, “Why YES, thank you!” Of course I tried a sample of the specialty popcorn and I was feeling good about the [...]

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