Why Publishing Shouldn’t Be A One Person Show

by

Entrepreneurs who choose to publish digitally are afforded the luxury of having many of the cumbersome and costly steps of print publishing eliminated. However, there is one aspect of traditional publishing that should absolutely not be overlooked by the tech savvy digital publishers of today: publishing with a team.

Why Publishing Shouldn’t Be A One Person Show

As most of us know, writing is very much a solo act, but that doesn’t mean publishing has to be as well. Having other people in your corner, so to speak, will allow you to publish a better book and broaden the reach of your initial marketing efforts to gain exposure for your book.

So, who should be on your publishing team?

The people who make your book better

Well, there are the obvious people who will make your book better overall, such as an editor and a cover designer. I’m sure you’ve heard this time and time again, but I will repeat it here because it’s just that important. Editing your book is a necessary step that must be done.

Also, don’t downplay the importance of  designing a captivating and engaging cover for your eBook. When readers are eBook browsing online, they still judge a book by its cover—even if the cover is only a very small icon.

[Tweet “When readers are eBook browsing online, they still judge a book by its cover.”]

Research editors and cover designers and find people who not only have good reviews, but who also promote what they’ve worked on and care about their authors. There are freelancers and companies that help to promote the books they’ve helped create by showcasing their authors in one way or another.

Why Publishing Shouldn’t Be A One Person Show

The people who will add value to your book

This is more easily applied to certain types of books and is something that you might want to consider during the writing process, but see if there’s room in your book for others to contribute in a small way. If you’re writing a business book, perhaps you can incorporate quotes or findings from other industry experts.

Maybe you’re writing fiction, and should consider seeking out other writers to review your book. Have you considered having a writing friend or mentor write the Foreword for your book?

Try and find an addition to your book that will add credibility and help you broaden your reach. Think on a small scale of people you could include in social media promotions, to a larger scale of people who could help promote the book along with you.

The people who will be your biggest fans

Particularly for emerging authors, the key to reaching a wide audience with your book is building momentum and excitement around its publication. Organic marketing efforts can be very effective, but no one is going to pay attention if you’re the only way talking about your upcoming book.

You need others that are going to rally around your book and help to build a buzz.

Why Publishing Shouldn’t Be A One Person Show

These early fans don’t necessarily have to be well known, they simply have to be willing to share your book with their own networks, whether via email, social media or good old-fashioned word of mouth.

Friends and family make great cheerleaders and you can even have early fans promote your book before publication by crowdfunding for your book.

The person that will help answer your questions (because trust me, you’ll have questions)

If possible, it’s important to have someone on your team with experience in publishing that can serve as your point person for all the questions that are sure to come up during the process. Publishing—yes, even when you’re only publishing digitally—can be confusing and overwhelming.

If you’re serious about publishing the right way, which goes above and beyond the simplified DIY options out there, you’ll want someone in your corner you can trust. If you don’t have someone like this, find one! Or at least utilize Google and do a lot of research about best publishing practices.

The people closest to you

No, I’m not talking about friends and family again, but literally, the people closest to you. Stop looking at your computer and bring your book out into the real world. You could simply tell your co-workers and neighbors about your book, sign up to read at a local coffee shop or bar or seek out book clubs or organization in your area that might be interested in your book.

People often get so wrapped up in promoting their book online, they forget the resources available in their own community. Making connections with people in the real world usually makes a much stronger impact. Try it, you’ll see.

There are a lot of ways to ensure you’re not publishing alone. From the obvious, to the more creative, make sure you’re allowing yourself the benefits of having others on your team.

Your book will be better, your marketing will be more effective, and you will be more likely to build the momentum needed to attract and entice your audience.

Justine Schofield

Justine Schofield

Development Director at Pubslush
A prominent voice in the publishing industry, Justine Schofield is the development director of Pubslush, a global a pre-publication platform that allows authors and publishers to raise funds, collect pre-orders and tangibly market their upcoming book project.
Justine Schofield
Justine Schofield