How to Repurpose Your Content with a WOW! [#infographic]

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You probably get all kinds of advice telling you that you should repurpose your existing content. Just to be clear, content repurposing is taking one piece of your high quality content at a time, and then using multiple channels of distribution and strategic repurposing to spread that content in different formats all over the web.

Repurpose Your Content

And you most likely know the benefits of doing so:

  1. You don’t have to continuously work so hard to create new valuable content.
  2. There is no quicker and more powerful way to increase your authority, your perceived expertise and your influence.

These benefits are an integral part of the C.R.E.A.T.E. formula Denise Wakeman and I discussed in a complimentary teleseminar about building your digital empire.]

The only problem is that nobody tells you exactly how to do it, except to give you a long list of things you can do, like pull tweets from your articles and post them or turn your articles into an eBook and so forth. Most people just don’t know how to start.

With that in mind, how would you like a simple, visual explanation of how to repurpose your content in a clear, step-by-step way, starting with one single blog post?

Take a look at the infographic below for my easy to follow roadmap. By the way, this infographic is in itself a prime example of content repurposing…this time into a valuable infographic!


View full image Content Repurposing Strategies

What’s your opinion of this infographic? Is it just another pretty picture, or does it present a clear, visual path for you to follow to repurpose your own content?

Ellen Britt
Dr. Ellen Britt is the Social Media Influence Doctor, Mastermind Expert, Author and Online Marketing Strategist, Lover of Southern Food & Culture and founder of Pink Coattails, as well as the co-founder of The Future of Ink. Ellen is committed to the idea that every woman, no matter her education, experience or where she lives on the planet, can have a successful business if she so desires.
Ellen Britt
Ellen Britt
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  1. Well brainstormed graphic Ellen, Repurposing content is indeed a key to successful content marketing strategy. Personally, I use LinkedIn Groups and Google+ communities to to repurpose my blog posts.

  2. Nice infographic on the various ways to repurpose your content. Having a system and strategy is a good idea.

  3. I love infographics and this one is clear about a vital process in strengthening your online presence. Thanks!

  4. Ellen, this is so clear. It would be hard not to follow the path as long as I know how to do each of those things you mention. What if I don’t know how to do audio or video? Learn how, right?

    • Hi Lydia and thanks so much for stopping by! And you have it exactly right…learn how. We’ll be covering these strategies and more in our C.R.E.A.T.E. Lab Group…so glad you have joined us!

    • Hi Lydia, this is a simple and powerful path to follow. And none of it is difficult to do. We’re here to help. Welcome to CREATE!