by Lou Bortone
Summer may be time for sun, sand and surf, but that doesn’t mean it has to be the season when your sales slow down. In fact, you can still relax at the beach and keep your business booming! What’s the secret to enjoying more of the season while avoiding the dreaded summer sales slump? It’s video – your 24/7 automated sales person!
Video marketing gives you the ability to leverage your time and be several places at once. Video spreads your message to a worldwide audience, and it’s available 24 hours a day. After all, YouTube is the world’s second most popular search engine, which means your customers are looking for you on YouTube whether you’re at the office or at the beach. That’s why it’s more critical than ever to have a presence on the video-sharing powerhouse.
Just start by creating a handful of videos before you head out for vacation, and while you’re enjoying fun in the sun, your videos are out there on YouTube and social media, promoting you and your business while you’re working on your tan. Better yet, take your smart phone or pocket camera with you, and create and upload videos on the go!
Phone It In
The current crop of smart phones also double as excellent video cameras. Use your iPhone or Droid to capture video on the fly. The great thing about mobile phone videos are that they don’t need to be edited or cleaned up. The cinema verite style of these videos gives you the freedom to be spontaneous and informal.
Camera phones make it easier than ever to shoot great quality video, and upload it directly to YouTube or Facebook right from your phone – anytime, anywhere. No need to be tied to the office or a computer to get your message out there! Keep your videos short, sweet and simple, and remember that content is more important than quality.
Make (video) messages part of your summer routine. Bring your camera along on day trips, family outings or any summer activity. Think of ways that you can tie in your activities to your video message. Even if your video is just a quick, “Have a safe and happy weekend” message, it’s a great way to engage with your customers and stay top of mind with them.
As long as you’ve got your camera phone, you can keep in touch with clients or colleagues via video no matter where you travel this summer. Think of these quick messages as your “video postcards” from the road.
Serve First, Sell Second
As you create video messages to keep in touch with your customers, keep in mind that you want to offer value so you can build trust and credibility. Share helpful information and immediately usable content before you pitch your products or services. Video provides a great way to increase your “know, like and trust” factor so when you do have something to sell, your prospects will be more inclined to buy. With video marketing, just as in social media, you’ve got to serve before you sell.
Summertime is a great time to “make hay while the sun shines” by creating videos that increase your visibility and credibility among your potential customers. Take the initiative and make this summer season the time that you start using video marketing to really connect with your prospects. It’s the perfect way to keep your summer productive and profitable!
How do you use video to keep your business front and center in the summer? Let us know in the comments and post a link to a summer video you’ve shared with your community!
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