How To Maximize Your Marketing With The YouTube Booster Effect

by Lou Bortone YouTube has changed the online landscape and dominates the web, with more than 1 billion unique users each month. Over 100 hours of video are uploaded to YouTube every minute, and YouTube now reaches more US adults ages 18 – 34 than any cable network. Just to put that into perspective, if […]

Five Sure-Fire Cures for Acute Videophobia

by Lou Bortone It’s okay to admit it. It’s actually quite common. And, fortunately, it’s usually treatable and rarely fatal. We’re talking about “videophobia:” Fear of video or, more specifically, fear of being on camera. Most of us suffer some level of videophobia, and precious few actually relish the thought of talking into a webcam […]

Five Fab Video Tools to Make a Bigger Impact Online

by Lou Bortone We’re all getting bombarded with messages, and the barrage keeps on coming.  So how do you break through, stand out, get noticed and reach your peeps?  You’ve got to do something more engaging than the usual methods! Video messaging is perfect for this, since it’s so much more personal and unique.  And […]

Getting Started with Video: Types of Videos You Can Create [video]

by Lou Bortone When it comes to marketing your business (or your book) with video, there are dozens of potential paths to take. From traditional “talking head” videos to narrated PowerPoint videos to Google Hangouts, there’s no shortage of ways to communicate your message. In fact, the number of video options can be overwhelming. To […]

Video Marketing – Trick or Treat? [#infographic]

by Lou Bortone Halloween is just around the corner, so it’s the season of ghosts and goblins. But before you get scared away by the idea of adding video marketing to your bag of tricks, keep in mind that – when done right – video can be a treat! Take the fright factor out of […]

Using Video for Marketing and Credibility

by Kathleen Gage Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then using video for marketing is for you. Video is one of the hottest marketing tools around. Not […]

How to Make Your Summer Sales Sizzle by Getting Your Video On

by Lou Bortone Summer may be time for sun, sand and surf, but that doesn’t mean it has to be the season when your sales slow down.  In fact, you can still relax at the beach and keep your business booming!  What’s the secret to enjoying more of the season while avoiding the dreaded summer […]

‘One and Done’ Won’t Get it Done! 5 Tips for Video Continuity

by Lou Bortone If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult. But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? […]

The 3 Biggest Video Marketing Mistakes (And How to Avoid Them)

by Lou Bortone Video is taking the web by storm, with Cisco predicting that in the next few years, 90% of all Internet traffic will be video. That means if you’re not integrating video into your marketing plans, you risk being left in the dust! Since most entrepreneurs are fairly new to the video marketing […]

How to Create a Video Plan

by Lou Bortone The biggest challenge with online video is just getting started. For many entrepreneurs, even those who have no problem cranking out content, creating video content can be daunting and intimidating. And once you’ve got that first momentous video finished, you’ve only just begun. “One and done” does not work when it comes […]