How To Maximize Your Marketing With The YouTube Booster Effect

by Lou Bortone YouTube has changed the online landscape and dominates the web, with more than 1 billion unique users each month. Over 100 hours of video are uploaded to YouTube every minute, and YouTube now reaches more US adults ages 18 – 34 than any cable network. Just to put that into perspective, if […]

Five Sure-Fire Cures for Acute Videophobia

by Lou Bortone It’s okay to admit it. It’s actually quite common. And, fortunately, it’s usually treatable and rarely fatal. We’re talking about “videophobia:” Fear of video or, more specifically, fear of being on camera. Most of us suffer some level of videophobia, and precious few actually relish the thought of talking into a webcam […]

Five Fab Video Tools to Make a Bigger Impact Online

by Lou Bortone We’re all getting bombarded with messages, and the barrage keeps on coming.  So how do you break through, stand out, get noticed and reach your peeps?  You’ve got to do something more engaging than the usual methods! Video messaging is perfect for this, since it’s so much more personal and unique.  And […]

Get Off Your Butt and Start Making Videos

by Lou Bortone I recently spoke on a panel at the “A-Ha! Social Business Summit,” an annual social media conference created and organized by Allen and Lani Voivod of Epiphinies, Inc. The session was aptly titled “Get Off Your Butt and Start Making Videos!”  Allen Voivod asked us some really great questions, so I’d like […]

Video Marketing ROCKS! [#Infographic]

by Lou Bortone If you’re still on the fence about using online video as a marketing tool, the statistics in the infographic below should motivate you! Industry experts agree that video is changing the way we communicate. More important, online video is influencing consumer behavior and purchase decisions.

The 3 Biggest Video Marketing Mistakes (And How to Avoid Them)

by Lou Bortone Video is taking the web by storm, with Cisco predicting that in the next few years, 90% of all Internet traffic will be video. That means if you’re not integrating video into your marketing plans, you risk being left in the dust! Since most entrepreneurs are fairly new to the video marketing […]

16 Types of Videos You Can Create

by Lou Bortone I’m often surprised when people tell me they don’t know what kind of video to create. There are so many ways to do video, and you’re really only limited by your imagination. However, if you do find yourself battling “video block,” (the video version of writer’s block), here is my “Sweet 16” […]

Publish or Perish: Why Video is Crucial to Your Content Strategy

by Lou Bortone You have no doubt heard the expression ‘publish or perish‘ used in academia.  The phrase came from the idea that professors absolutely must create and publish content in order to keep their jobs and reputations intact. The very same ‘publish or perish’ mandate can now be used for solopreneurs and service providers […]