Twitter Tips For Today’s Authors

6 Twitter Tips Authors Need to Know

by Frances Caballo The other day a client asked me why he should give Twitter a try. Oh, my. I always feel a tad floored by the question, not because I think Twitter is unimportant to writers but because Twitter can be critical to an author’s marketing platform. Here’s another reason: I adore Twitter. Explaining […]

The Shocking Truth Why Most Affiliate Partnerships Don’t Work

The Shocking Truth Why Most Affiliate Partnerships Don't Work

by Kathleen Gage If you’ve been exploring how to run a business online for any length of time you’ve likely heard there are surefire ways to achieve greater success for your efforts. At the top of the list are joint-venture and affiliate partnerships. Although a very effective way to increase your market reach and visibility, […]

Why You Should Welcome Anything Less Than 5 Star Reviews

Why You Should Welcome Anything Less Than 5 Star Reviews

by Joan Stewart When I’m looking at book or product reviews on Amazon, nothing sets off my B.S. detector faster than dozens of reviews that are all five stars, and none less than that. It’s the same at other sites. When I was shopping online for living room curtains recently at a consumer site, I […]

The Pros and Cons of Free vs. Paid Press Release Distribution Services

The Pros and Cons of Free vs. Paid Press Release Distribution Services

by Joan Stewart You’ve written a press release about your business, or your new digital product, or an event you’re hosting, and you want the widest exposure possible. You have a big decision to make. Paid services like PRNewswire and PRWeb offer tiered pricing, depending on how widely they distribute the release. If you buy […]

6 Steps To Become An Authorpreneur

6 Steps To Become An Authorpreneur

by Justine Schofield Authorpreneurship is a totally made up word that makes so much sense. With the rise of independent and digital publishing and the shift of the marketplace to online, authors are now expected to not only write, but also sell books. As a result, authors now need to adapt the skillful and savvy […]

Your Online Journey Must Be Planned To Be Profitable

Your Online Journey Must be Planned to Be Profitable

by Kathleen Gage Many people dream of making six and seven figures a year online. They’ve heard about outlandish results experts in any number of industries have gotten and hope to achieve the same. Is it really possible to build a successful and profitable online business? Absolutely. But before you embark on your online journey […]

7 Profitable Ways To Upsell From Your Digital Products

7 Profitable Ways To Upsell From Your Digital Products

by Joan Stewart Fries with your burger? How about upgrading that economy class airline ticket to business class? Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of […]

Two Questions Every New Author Asks

Two Questions Every New Author Asks

by Frances Caballo Every author I’ve met has asked me the same set of questions: How did you know how to price your book? What do I need to do to encourage/boost sales? Do they sound familiar? We’ve all asked these questions – I know I did – when approaching publishing for the first time. […]

How To Position Your Expertise To Build Your Email List

How to Position Your Expertise to Build Your Email List

by Kathleen Gage The heart of any online business is a responsive email list. Without this, you are on an uphill climb to success. In the early days of online marketing, it took a lot less effort to build an email list than it  does today. It didn’t take much to get someone to say “yes” […]