10 Twitter Tips For Creating Better Social Media Content


It’s always important to sharpen our skills when needed – which it always is in my opinion.

Fitzpatrick How to Sharpen Your Skills to Create Better Social Media Content

Writing particularly leads us on the quest for the perfect word choice, the best grammar usage, and the most clear sentence structure possible. Applying these skills to social media marketing is another skill all together.

Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content by Ann Handley is here to put you on the path to better writing and improved content. As a writer, you also need to learn to be a marketer and Ann has covered this well in Everybody Writes.

“Words matter. Your words (what you say) and style (how you say them) are your most cherished (and, yet, undervalued) assets.” Ann Handley

Writers have a big advantage on social media. Writing is our thing, right?

Let’s look at some ways that you can carve out a little piece of the Internet for your writerly online presence. We’ll focus on Twitter since it’s a great place for writers to connect with fans, future readers, and other writers.

10 Twitter Tips to Get You in Tiptop Shape

1) Think dialogue not monologue. Due to the space limitation of only 140 characters per tweet, you’re forced to be brief and concise. We’re always looking to polish these traits as writers and Twitter is the place to shine in tiny sound bites.

2) Tell your story. Share your wider passions, not just a microscope view. Be true to who you are and what you are about and you’ll never have a problem with content.

3)  Share the why and who, not just the what.  Don’t tweet vague updates like “Writing all day” which would be the what and a boring  tweet. Rather share the why and who: I’m researching a character for my latest Monkey Ball thriller. What do you think of the name Baikudi?  Much  more interesting and will hopefully pique the interest of your followers.

[Tweet “Share the why and who, not just the what. ~ @PegFitzpatrick”]

4) Don’t pitch-slap. Anne’s advice is to lead with your expertise and personality to help solve problems. Don’t just pitch whatever it is you’re selling.

5) Be cautious with automation. You don’t want to come off like a robot on Twitter shooting out automatic direct messages to each new follower offering something equally pushy such as following your Facebook page. Hello? Too much!

Scheduling your content is smart but be thoughtful and aware of what you’re sharing. Check your own Twitter timeline and see what your content looks like.

Is it all about you, your book, your book, and more of your book? Time to rethink that “strategy” and work on building credibility with your followers.

6) Use a clear call to action on your tweets

7) Use a link shortener such as Bit.ly or Snip.ly

8) Keep it short and sweet. 120 characters is the ideal length for a tweet.

9) Re-read your tweet to spell check it.

10) Don’t sacrifice grammar or spelling to fit things in your tweet.

My golden rule for tweeting is to tweet others as you would like to be tweeted. Being kind to others is so important: in life and on social media. Greet others cordially and you may be blessed with a delightful response.

The message that you send is amplified and you do not know who may end up reading your comments or what their frame of mind is while they are reading.

My mom always said “If you don’t have anything nice to say, don’t say anything at all.” This is especially true in social media. Please don’t spout angry paradigms at the masses, no one is interested in reading or retweeting those tweets.

There’s no shortcut to building your social media presence. It takes time, effort, and patience but it’s a great fit for writers to connect readers. One of the best ways to build a Twitter following is using SocialBro for Twitter management.

On a weekly basis, I run the best times to tweet report and you can also sync it with Buffer. I also find new people to follow based on keywords and follow back people who follow me. It’s a great tool for Twitter growth!

Tools for better writing and social media management

Buffer – if you’re just learning social media, Buffer is a great place to start to get organized for your social media planning. They have a free version so there’s no fee for trying it.

Sprout Socialbest for working with a team. Easy scheduling and you can also respond to comments and monitor social media.

I like to use Tweetdeck to manage my Twitter account but I also use regular old Twitter as well because I like to see the images that people tweet which you miss on Tweetdeck.

Editing tools:

Hemingway App


Productivity tools:



This covers one little section of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content so you can see how much value you’ll gather from this must-read for writers. I highly recommend it!

Additional Resources

How to Market Your Book with Social Media Tools

The Art of Social Media for Writers

What’s next? Follow The Future of Ink on Twitter to get more digital publishing tips for authors and online entrepreneurs!

Peg Fitzpatrick
Peg Fitzpatrick is co-author of The Art of Social Media: Power Tips for Power Users, a speaker, and social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best.
Peg Fitzpatrick
Peg Fitzpatrick