How To Use SMART Goals To Get Your Book Done

Kristen Eckstein You’ve probably heard this acronym before: SMART. When applied to your book goals, the letters represent the characteristics of goals you will actually reach. They are specific, measurable, actionable, realistic and timely. Specific The more specific your goals are, the better. Whenever possible, answer the questions who, what, when, where, why, and how […]

How to Sell More Books to the Right Target Audience

by Kristen Eckstein I know, I know, you’ve probably heard it before: You need to know who you’re marketing to. A section about finding and knowing your target audience can be found in almost every book written about publishing, and every publishing and book marketing blog on the net. While you may already have this […]

5 Tips to Make Your Author Website Convert Prospects to Profits

by Kristen Eckstein One of the most valuable pieces of marketing you can invest in is your “digital business card”—your website. If you feel having a social media presence and a Facebook page alone are enough, keep in mind that you don’t control those websites. You need a hub—a central location for your entire book […]

How To Diversify Your Income Beyond Your Book

by Kristen Eckstein It doesn’t matter if you’re a children’s book author, fiction writer, non-fiction how-to author, business person, or even a fine artist. The fact is, in this modern age of book publishing, you’re in business… Period. You’re in sales, you’re in the business of selling books, and hopefully you’re in the business of […]

5 Reasons You Procrastinate on Getting Your Book Done: The Solutions – Part 2

by Kristen Eckstein In Part 1 of this article, I discussed what procrastination on your book project might be costing you. If you haven’t read it yet, pop over to 5 Reasons You Procrastinate on Getting Your Book Done: What is it Costing You? and read that article before continuing on with this one… Here […]

5 Reasons You Procrastinate On Getting Your Book Done: What is it Costing You?

by Kristen Eckstein We’ve all suffered from the disease of procrastination at one time or another in our lives. Procrastination can be rooted in fear, busyness, fatigue and illness, and pretty much anything else that causes you to be too tired or preoccupied and want to put off a task. But at what cost do […]

Five Secrets To Achieving Your Writing Goals

by Kristen Eckstein In all honesty, other than “just do it,” there are no real secrets to achieving your goals. There’s no easy button to writing a book. This is why it’s so important to follow the following five steps to achieve your writing goals. Secret #1: Write It Down A goal is worthless unless […]

How To Market Your Book To The Locals – Four Secrets

by Kristen Eckstein While the internet is a huge place that allows us to connect with audiences all over the world, we shouldn’t neglect our own backyards. It’s easy to focus your marketing strategy only online, however local marketing can go a long way toward preparing you for interviews, giving you media exposure, and helping […]

How to Make More Money From Every Book Sale – Part 2

by Kristen Eckstein If you’re getting your feet wet in publishing with your first book (which I highly recommend doing), you’re not expected to have loads of other products to sell to your readers. While I do recommend you start using the information in my previous article, How to Make More Money From Every Book […]

How to Make More Money From Every Book Sale – Part 1

by Kristen Eckstein You’re an author. Well, you’re probably an author if you’re reading the articles on this site. If you’re not an author and you’ve read this far, you’re probably aspiring to be one. At any rate, being an author, you already have at least one product—your book. And being a smart, savvy author, […]