Why would you visit the Campaign module in Display and Video 360?

  • To create and manage inventory packages across formats and inventory types.
  • To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns.
  • To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.
  • To add and manage users and creative users to a campaign.