Getting Started with Video: Types of Videos You Can Create [video]


LouBortoneVideoSecretsWhen it comes to marketing your business (or your book) with video, there are dozens of potential paths to take. From traditional “talking head” videos to narrated PowerPoint videos to Google Hangouts, there’s no shortage of ways to communicate your message.

In fact, the number of video options can be overwhelming.

To overcome the overwhelm and determine which kind of video is right for you, I’ve created this brief (14-minute) video on getting started with video and demonstrating some of the many types of videos you can create…


Now that you’ve seen the wide variety of videos you can create to connect, demonstrate and promote your business and products, which type of videos are you attracted to the most? Which one could you experiment with right now to promote your digital products?

For an example of a Google+ Hangout on Air interview style video, check out this video with Lou Bortone and Denise Wakeman on the topic of  Using Short Form Video to Get Your Message Out and then let us know what you think!

Lou Bortone
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet. He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. Lou is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
Lou Bortone
Lou Bortone


  1. I’m using Easy Video Player here! Lots of customization options…

  2. Hey Lou, what video player did you use for this post?