Which statement best describes the purpose of the strategy stage?

  • Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
  • Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.
  • Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.
  • Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.