‘One and Done’ Won’t Get it Done! 5 Tips for Video Continuity

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online video marketingIf you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.

But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded ‘one and done’ syndrome, you’ll want to create a strategic marketing plan for video continuity and using it regularly in your business.

As with any plan, you must begin with the end in mind. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.

If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…

1. Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence. You can even record these all in one session, and then post your tips video to YouTube once or twice per week.  A tips series provides some consistency and gives you added visibility on the web.

A “video tips” series is one of the quickest ways to gain visibility and build your expert status online.

A “video tips” series is one of the quickest ways to gain visibility and build your expert status online.

2. If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Spice up your written blog posts with video to make your blog more engaging. Extra bonus: Video is much more personal and compelling than print alone!  Videoblogging will build a stronger bond with your viewer.

3. Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. Video email services like MailVu.com and Eyejot.com make it point and click easy to record your video.  If you want to stand out and be memorable, use video!

4. Make it an event. Whether you’re promoting a webinar or launching a new product, nothing makes a bold statement like video. Adding video to your promotional plans makes your webinar or launch look more like a special event. Again, it’s the best way to break through the online clutter and make sure your message gets noticed.

5. Go Live! You can do a live webcast or offer a “Q & A” video session using free platforms such as Livestream.com, Ustream.tv or even Google Hangout. These web resources make it easy to fire up your webcam and go live whenever you want. A live webcast is dynamic, engaging and highly interactive. (You may want to do a test run first, just to get comfortable with the platform you use.)

Google Hangouts have quickly become a popular way to connect and engage online.

Google Hangouts have quickly become a popular way to connect and engage online.

However you decide to use video, it will put your marketing on overdrive and accelerate your results. The secret is consistency and strategy. Make a plan and stick to it. Anyone can make one video.

The real winners online will be those who make online video a regular part of their marketing efforts!

Of the five types of videos listed above, which one is your favorite to create?

Lou Bortone
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet. He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. Lou is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
Lou Bortone
Lou Bortone
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