How To Build Your Readership Six Ways (Without Social Media)

How to build your readership six ways without social media

by Justine Schofield Building your readership is the key to success in the current book market. Readers don’t just flock to books without the author putting in the time and effort to connect and engage with them. As an author, you have to establish yourself within the writing world and appeal to your audience. Just […]

Email Marketing For Authors – A Powerful Tool

Email Marketing For Authors - A Powerful Tool

by Frances Caballo Remember when email marketing was big? Guess what? It still is. While business pages focus on social media trends, and blogs and workshops on the Internet abound with how-to information on nearly every social media network, email has been trucking along. Savvy marketers have been doing all they can to collect their […]

How To Use Your Creativity To Fuel Website Conversion

How To Use Your Creativity To Fuel Website Conversion

by Frances Caballo In December, I read a post on the Marking Land blog titled 5 Ways To Embrace Your Inner Marketing Technologist.  The post was about how marketers can embrace technology, but I, of course, immediately began to think about authors and Indie authors in particular and how we could embrace social media. I’ve […]

The Art of Social Media for Writers

The Art of Social Media for Writers

by Peg Fitzpatrick Building a social media platform has never been more important whether you plan on self-publishing or pitching your book to a traditional publisher. Writing a great book is just part of the equation, your social media platform is where readers will get to know you, find out about what you’re writing, and […]

7 Social Media Marketing Trends [#Infographic]

7 Social Media Marketing Trends

by Denise Wakeman What are online entrepreneurs thinking about in 2014 when it comes to social media marketing? The 2014 Social Media Marketing Industry Report, published by Social Media Examiner reveals important trends and what you need to consider when it comes to creating your digital media. In the infographic below, 7 of the top social […]

Personal Branding With Social Media – 3 Easy Ways

Breakfast at Serenbe

by Dr. Ellen Britt When you think of digital content, your tweets, Facebook posts and other social media content may not be the first thing that comes to mind. But this ‘micro-content’ is very important, both in helping you drive traffic to your blog as well as other sites, and also in helping you to […]

How to Harness the Power of Viral Marketing

How to Harness the Power of Viral Marketing

by Kathleen Gage When I first began marketing, there was no such thing as viral marketing, social media marketing or even the Internet as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went unnoticed, simply […]

The Inside Secret to Increasing Likes, Comments and Engagement on Social Media [Video]

Increasing likes on social media

by Marnie Pehrson Do you want more shares, likes, comments and engagement when you post to social media and blogs? How would you like to increase the number of people who click through to your site from emails? I’ve talked about the power of story before in A Simple 5-Step System for Structuring a Compelling […]

60+ Ideas for How To Be A Creative Thought Leader – Cool PREZI Included!

Creative Thought Leader Laura West

by Laura West Being recognized as a Creative Thought Leader in your niche takes you from being “just another expert to expert” to being someone who really stands out. I can deliver marketing formulas (or what I call marketing prescriptions) all day long.  But it’s not enough to just “do marketing” – you want to […]

Secrets of Social Video: How to Supercharge Your Visibility with the Power of Video and Social Media

Caption: Use YouTube as a “hub” for your videos and take advantage of the easy sharing options.

by Lou Bortone Video marketing has become an incredibly powerful tool for increasing visibility, credibility and profitability.  But when you combine the impact of video with the reach of social media, you create a killer combo that can supercharge your results. If you really want to leverage the power of video and social media, you […]