21 Ways to Launch a Successful Virtual Book Tour

21-virtual-blog-tourLast week, Future of Ink expert author D’vorah Lansky, successfully demonstrated how to create and manage a virtual book tour. Lansky pulled off a 21 blog tour in the space of  two days for her new book, 21 Ways to Launch a Successful Virtual Book Tour.

Ellen Britt and I (co-founders of The Future of Ink) realized every blog post on D’vorah Lansky’s book tour is important for online entrepreneurs to study so we’re publishing the full list of posts. Each article is a valuable tip for how you can create your own virtual blog tour to promote your books, webinars and products.

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Are you about to publish a book? If so, let us know in the comments below!

Denise Wakeman
Denise Wakeman is an Online Business Strategist and Co-Founder of The Future of Ink. Denise is the host of the popular Hangout show Adventures In Visibility, focused on helping small businesses and online entrepreneurs optimize, leverage, and strategically use social marketing tools like HOAs to gain visibility, build credibility and make more money selling their products and services. Denise is passionate about Adventure travel and how it can inspire you to think bigger and go for what’s possible in your business and life.
Denise Wakeman
Denise Wakeman


  1. I love this. My virtual book tour did wonders for the release of How to Blog a Book. In fact, I did two of them! One right after the release and one closer to the holiday season (the release was in June).

    I love the Pinterest Board idea, and I’m going to implement that NOW–a year later–as a way to regenerate interest in my book.

    • Nina, you bring up such a great point… a virtual book tour does not have to be a “one and done” proposition! We can conduct a virtual book tour, for our books and/or products, more than once, or even on a regular basis (annually or on the anniversary of a special time of year, based on our topic, etc.)

  2. I look forward to digging into each of these posts to learn more about your process. I’ve been thinking about organizing a virtual book tour for the launch of my next book, so the timing is very good. In a bit of irony, I do not accept guest posts on my own blog because I’ve had such bad experiences in the past. Obviously you approach this process in a very organized and professional manner; sad to say that there are far too many others who do not.

    • Marquita, I do get my fair share of spam and requests to post articles from people who do not write on topics of interest to my readers. To protect my blog and my readers, I set my site so that I must approve all posts. Also, when I get requests from guest blogger who Are a good fit, I send them to a specific page on my site which is simple, but clearly outlines the format for the post. Before I did that I’d have people submit more about themselves than educational content. I find this additional screening process helpful in identifying serious guest bloggers. Best of luck during your tour!

  3. One thing that came to me while reading the list, is not only is it full of info about how to do virtual tours, it’s a list of sites that take guest posts. If someone is looking for places to do more guest blogging (like me), some research has just been handed to us. Not all may want our topic, or we may not have the relationship yet that would get the blogger to say yes right now, but it won’t hurt to take a look and see what the possibilities might be.

    • Hi Cheryl, brilliant observation! I love the virtual book tour concept for the win/win/win possibilities and love the additional win that you’ve pointed out. Bravo!

  4. Thank you for sharing this post Denise! Love how you combined the post with a list on the topic of the post.