Deliver Your Book via the Sound Waves: Web Audio Tools and Strategies for Authors

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Dvorah1LeftIn today’s multimedia digital age, authors can deliver their book, not only in written format, via print or digital books, but over the sound waves via audio.

It is easier than ever to harness the power of audio without having to be technically oriented.

By providing content in a medium other than print, you will be able to reach more people, in a format that is easy to download to computers as well as to mobile listening devices.

This will not only appeal to auditory learners, but to the busy masses who prefer to ingest content while exercising, driving, or multi-tasking.

An additional benefit to creating content in audio format is that it provides a way for your audience to get to know you on a deeper level. Hearing someone’s voice creates a connection and can provide the sense of having met the person. This increases your likeability factor and thus your audience and your sales because people like to do business with people they know, like and trust.

Ways to Share Your Message or Your Products via Audio

Web audio can be referred to as: audio recordings, conference calls, online radio shows, or teleseminars. These terms can be used interchangeably and all refer to delivering audio content.

While there are dozens of ways to harness the power of Web audio, I’d like to share with you my favorites.

  • Participate in author interviews where well-known people in your field interview you
  • Conduct interviews where you interview people who speak on a topic of interest to your target audience
  • Offer an online book study, where purchasers of your book can participate.
  • Record brief tips related to your topic and deliver these to your blog and via email to your subscribers
  • Create an audio course based on the topic of your book. Deliver the content via audio and the audio transcripts

dvorah2By recording your audio sessions, you’ll be creating content that can be shared via audio as well as content that can be repurposed into a wide variety of written and multimedia formats.

Repurposing is the act of turning content from one form of media, into another.

You can use repurposed content to give away in order to grow your list or reach, or you can sell it in order to create additional streams of income.

For example, you can create a transcript from your audio recordings which can be repurposed into an eBook, special report, articles, or blog posts. Additionally, you can create a PowerPoint slide presentation to go along with your audio recording, which you can record as a screen capture video.

Three Easy to Use Web Audio Tools

You can create audio recordings using computer software, an online program or a phone line. I’d like to share three of my favorite Web audio tools with you.

Free Conference Calling

dvorah3My favorite free option is called Free Conference Calling. I recommend this service because it is reliable and offers you a Web based dashboard that allows you to see the names and phone numbers of your attendees.

Your attendees also have the ability to punch in a code to indicate that they have, or are responding to a question you are asking.

Your call recordings are hosted on the Free Conference Calling site and you can even post a link to allow your audience to access either single recordings or all of the recordings in a series. They give you the ability to download the recording to your computer.

I recommend that you download each call and save it to your hard drive. While your account is open, you can link straight to your call archives area; but, if you ever cancel your account, all of your recordings will be on that system, and they would be lost. Therefore, download copies of the recordings just to be safe.

Webcast Platform and Telephone Interface with Instant Teleseminar

dvorah4There are also paid services available, including the one that is the most popular among Internet marketers: Instant Teleseminar.

In addition to being able to record and rebroadcast your recording, you can see the call-in details of each of your attendees, conduct polls, offer a webcast option to your listeners, show PowerPoint presentations, and have an instant website where people can go to listen in live or access the replay afterwards.

The webcast option is great for listeners are across the globe as well as those who do not want to tie up their phone lines. The webcast option also provides listeners with the ability to submit their questions via a text box on the webcast page.

The webcast page actually looks like a custom-designed Web page which you can customize from a wide selection of colorful options. Your listeners go there to get the call details, such as the time, date, and phone number, as well as access to the online audio. The ability to add Web links and a big button to your webcast page is another great feature.

Online Radio Show with BlogTalkRadio

dvorah5BlogTalkRadio is an online radio service that provides free and premium options for creating your own online radio show. You can host a live talk show via your telephone line.

Once a show has been recorded, you and your listeners can download a widget to place on your blog or website. This will make your content readily available to your community as well as new audiences, across the Internet.

BlogTalkRadio makes it easy for you to podcast your show directly to iTunes. According to Wikipedia, “A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.”

Podcasting will allow you to syndicate your content, broaden your reach, and make it easy for listeners to access your content, at a time that is convenient for them. To view the details on how to accomplish this task, enjoy this article on podcasting from BlogTalkRadio to iTunes.

Grow Your Business by Growing Your Listener Base

dvorah6Take action on one thing you learned in this article and you’ll be able to reach more people while increasing your credibility and book or product sales. Providing listeners with access to content they are interested in or hungry to access, will allow you to build deeper relationships with people in your niche.

Conducting interviews with experts in your industry, will position you as an expert by association. Getting comfortable with Web audio will open doors for you and allow you to reach a global audience.

Do you record your content via audio? Do you enjoy listening to audio via the Internet or on your mobile devices? Scroll down and share your thoughts, ideas, or questions. “Hear” you soon!

D'vorah Lansky
D’vorah Lansky, M.Ed., is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She is also the founder of the Digital Publishing Café, which provides workshops, interviews, courses, and resources to help you produce, publish, and promote your digital content. Connect with D’vorah and receive a collection of digital publishing tips and resources.
D'vorah Lansky
D'vorah Lansky
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  1. I never thought about doing an online radio show before now. But why not? I think my blog is in the perfect niche for something like that. Especially since I speak to a young audience who spend all day wearing headphones and communicating on social media. Thanks a lot for sharing such an informative article. I didn’t really know where to start with things like this. I just knew I wanted to implement more dynamic content as I built a business around my blog. You’ve really helped me – and countless others, I’m sure. :)

  2. I have been using with great success for recording meetings. The free version works for my purposes, although there are ads along the side of the screen. Nobody seems to mind them.

    • How do you find AnyMeeting? I’ve heard mixed reviews. Are you able to record the audio and video for your meetings?

      • It’s and I know the reviews are mixed. Yes, you can record the audio and video portions, but on the free version they have ads. I have only been using it for two people, one speaking and one listening when the record button is pushed. It isn’t ideal if there’s a two-way conversation or more participants speaking. This is, however, a great, cheap way to create the info products you were discussing in this post. Meaning, I can get on the site free and record myself with no interference from other voices.

        • Hi Mia! Thanks for your input. It does seem like a great free alternative. Another great option for meeting with an individual or a small group is – I don’t believe they have a video recording feature, but you could always use Camtasia.

          I use Join.Me mostly for project management and meeting with virtual teams. Great time saver!

  3. With my book launching soon I really like the idea of the online book study. I also want to create a podcast show because I know offering this option will increase exposure.

    • Toni, I’m so glad you found the online book study idea to be helpful. This is a great way to connect with your audience as well as sell more books. I’ve actually seen an online book study sold as a $1,000 coaching program! Keep us posted as to your book study and podcast!

  4. I’m wary of services like BlogTalkRadio because the sound quality is so poor. As a professional, you want to be perceived as such.

    Although the barrier to entry is coming down, it takes a bit of effort to get a great sounding podcast that really stands out but it’s worth the effort. I’ve found audio has become the second biggest lead generator for my business after word of mouth.

    What I would say for authors though is to approach podcasters about interviews; however, it’s essential that you don’t send a generic approach. I get quite a lot of virtual assistants working for authors sending notes claiming to have listened to my show but obviously not having done so.

    • You bring up important points Jon, both about audio quality and about BlogTalkRadio. I personally choose to keep my viewers on my site so embed the Instant Teleseminar audio player onto my site. I shared BlogTalkRadio as an audio option as many of our authors like the exposure they get there. Some of our authors have 5,000 – 7,000 listeners each week. So I guess there are pros and cons for each option.

      I know what you mean about people contacting you who are just looking for a speaker or to have you promote them, but their message in no way matches what my audience is interested in. On the other hand, when people do their homework and are sincere in wanting to share content or host an interview, it’s a win/win as the content is of interest to the audience, speaker, and host.