You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

  • Yes, the entire team is present and participating.
  • Yes, but make sure to assign the test to the appropriate team members.
  • No, ideation and implementation should be done in separate meetings.
  • No, you need approval from your boss before running a series of tests.