The Inside Secret to Increasing Likes, Comments and Engagement on Social Media [Video]


Screen Shot 2013-07-16 at 8.33.07 PMDo you want more shares, likes, comments and engagement when you post to social media and blogs?

How would you like to increase the number of people who click through to your site from emails?

I’ve talked about the power of story before in A Simple 5-Step System for Structuring a Compelling Book. Yet, few people think to carry the power of story beyond a book and integrate it into all interactions with their audience.

By harnessing the power of story in your social media posts, blog posts, and emails, you do three important things:

  1. You engage your readers
  2. You connect with their hearts
  3. You open them up to learning from you and acting upon what you have to offer.

In the short video below I’ll walk you through exactly how I use stories for increasing likes, shares, and comments. This strategy even increases click-throughs on emails. We all know how tricky that can be these days!

Does that give you a few ideas? I’d love to hear how you’ll be using stories to engage your audience in the future. Post your ideas in the comment box below.

Marnie Pehrson
Marnie Pehrson, the creator of, is a best-selling author, speaker, and online publicist who helps Light Bearers build influential online platforms. Marnie is also a wife and mother of 6 and the author of 23 fiction and nonfiction titles.
Marnie Pehrson
Marnie Pehrson


  1. The art of story telling is really spreading the advertising business as well. Top producers say that by simple telling a story instead of pushing your product you will hold the viewers attention til the end.
    Thanks, Mike

  2. Story telling is an ancient art and it still has a lot of power today. Fact of the matter is that people love stories. All too often bloggers and marketer forget that all those “leads” or “page views” are more than just numbers, they are humans. I reached a tuning point not too long ago. I use to wonder how to get more shares and likes too when I stopped to think. “Why would they want to like or share this?” That is when I realized that I needed to give something in order for them (my followers) to share what they got. A story is something you can give so I’m going to incorporate it into my strategy more often. Thanks for the great post and for reminding me that some of the oldest tools to engage an audience is still relevant in a modern society.

    • Thank you, Steve. That’s a great question to ask ourselves before making a post, “Why would people want to like or share this?” I’m going to start doing that. 🙂

  3. Hi,

    I’m finding difficult time in getting likes for my social media pages. I will try out these techniques and post these results. Thanks.

  4. Been struggling with getting LIKES and followers on my Facebook page lately. Hopefully this helps.

  5. Marnie – You’ve given me a new idea for my posts. Funny, I wrote a story from the heart for a client — which I even suggested — but it never occurred to me to write a post for my own blog. My primary social network is LinkedIn so I was about to say I don’t it would be appropriate there. On the other hand, the story could be about business — a long as it touches the heart. Thanks.

  6. Marnie – thank you for sharing that example – what a great idea to share your story as a narrative. And I am sure due to the interesting opening of your story it encouraged more click throughs to read the full article.