True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

  • True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with.
  • True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company.
  • False — not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.
  • False — thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible, even to your most difficult customers.