What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?

  • Start a search campaign with ad texts mentioning the store’s competitive advantages and discounts for users who visit the website.
  • Create a retargeting list for the condition “Added products to the cart, but did not make the payment” and start a campaign for this audience in the Yandex Advertising Network.
  • Start a media campaign for users who have visited the website.