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- You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
- You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
- You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
- You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.