Which of the following is the BEST explanation of what it means to help your customers “fire” their old solution?

  • Helping them stop using whatever their previous solution was, even if they were “making do” without a product.
  • Helping them cancel any contracts with other service providers.
  • Helping them understand why they should never go back to using their old solution.
  • Helping them encourage their friends not to use the solution they were using previously.