How does a goal differ from a segment?

  • The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.
  • Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.
  • Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.