Your teammate creates an outreach sequence with 10 steps in it and asks you if you think that’s a good length. How do you respond?

  • “That’s a good start, but you should probably plan on creating a few additional steps.”
  • “That’s probably good. 10 is usually the right number of steps to have.”
  • “That’s probably too many steps. It’s generally best to end a sequence at five steps because you won’t get many additional responses after the fifth attempt.”
  • “Hard to say. There isn’t a single best practice around the right number of steps in an outreach sequence.”