Why is defining a primary goal the first step of optimizing your online advertising campaign?

  • It’s the first field you fill out when starting a new campaign in Bid Manager.
  • It tells you how to configure your campaign to be effective until you have performance data to guide you.
  • Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
  • Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.