How to Use Facebook to Reach Your Exact Target Audience [Video]


Screen Shot 2013-04-09 at 7.51.57 PMWhen you’re ready to publish your next digital product, you will have greater success if you announce it to the specific individuals who are interested in the subject matter.

Yet, most people would draw a blank when asked how they intend to reach their ideal consumer.

A decade ago, it would have been costly and cumbersome to locate people with specific interests. Today, it’s quite simple. It requires some creativity, but one of the best market research tools on the planet is free and literally at your fingertips. You just need to know how to use it effectively.

The tool I speak of is Facebook. By crafting posts that encourage people to self-identify their opinions, interests and beliefs; you can gather incredibly targeted lists. Then you can announce your digital products directly to these individuals.

For example, I occasionally write inspirational Christian books. So, I’m always gathering the names of people I discover are Christians. How can I tell if they’re Christian? Some post it on their about pages. Others are more discreet. But they do tend to self-identify by the comments they make on content that I post.

Many people are scared to get controversial or opinionated with social media, but I find it a wonderful way to identify the people who will resonate with my material. Using the Facebook Friends button, I segment people into lists. Then, when I’m ready to announce a book event on Facebook, I can send a special invite to those with that specific interest.

In this video, I demonstrate how I use targeted Facebook posts to identify people with similar interests and then group them into lists on Facebook:

How have you used Facebook to research your audience? How could you look back through your past posts and group people with similar interests?

Marnie Pehrson
Marnie Pehrson, the creator of, is a best-selling author, speaker, and online publicist who helps Light Bearers build influential online platforms. Marnie is also a wife and mother of 6 and the author of 23 fiction and nonfiction titles.
Marnie Pehrson
Marnie Pehrson


  1. This amazing site has some very useful info on it! Many thanks for helping me!

  2. A very informative post. I have always found Facebook to be quite tricky when trying to gain customers, as I am always fearful of being accused of spamming.

  3. it’s really a good one………..

  4. Thanks for this video, Marnie. I was realizing this week that I didn’t know how to do this on Facebook and I really needed to learn. Thanks for showing everything step by step. 🙂

  5. I REALLY appreciate this blog. This is definitely some information that I needed. Thanks again for providing it! I bookmarked your site and I will look around for a subscribe button!

  6. Hi Marnie,

    I like your disciplined, meticulous approach. If you are specific when targeting individuals, and focus on making individual connections your job grows easier in the long term.

    We play an energy game before we play a numbers game. Taking care of each person you meet is the way to reach your target audience through Facebook or any social network.

    Thanks Marnie,