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- Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
- Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.
- Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
- The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.