- Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
- Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.
- Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
- The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
Home DoubleClick Campaign Manager Assessment Which of the following groups of statements about placements, ads, and creatives are true?