- Displayed ads are relevant to a potential customer’s Google search.
- Potential customers can search the ads for specific products.
- Ads appear intermixed with organic search results.
- Ads send follow-up information to the potential customer.
Home Google Ads Search Certification Exam Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?