Why are conversations important in an inbound strategy?

  • You need to have conversations with your team once you know what inbound is all about.
  • Conversations are only for outbound marketers. Content and promotion are for inbound marketers.
  • Conversations can deliver your content in a consistent and relationship-focused way.
  • Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.