Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
  • Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
  • Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
  • Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.