What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

  • Traffic cost is a value entered by a user
  • Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
  • Traffic cost is an estimation of the budget for a Google AdSense campaign
  • Actually, this screenshot is taken from the Paid Search Positions Report
  • Traffic cost is an amount of money made with Google AdSense