An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?

  • The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
  • The user will see the ad that is more relevant to their search query.
  • The user will see the desktop ad since its high CTR gives it priority over the mobile ad.