Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

  • It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
  • It can be months before you’ve closed new customers from a social media campaign.
  • Understanding how you stack up to your competition can help you pivot and make better business decisions.
  • Calculating ROI on social media is super hard to prove.