When It Comes to Online Marketing, You Will NEVER Please Everyone

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Screen Shot 2013-03-21 at 8.21.56 PMNo matter what you do, you’re going to upset one person, while at the exact same time, you will make someone else really happy.

Doesn’t matter what it is. It could be what you wear. Some people will like your choice of clothing; others won’t.

Maybe it’s that you decided to bake a chocolate cake. Someone will be sure to tell you it should have been vanilla.

When it comes to marketing your products and services you will never, I repeat, never please everyone.

This is especially true in the world of online marketing.

You can send out one promotional message, and there is bound to be someone who says: “You send way too many emails.”

On the other hand, you might send out a series of five messages for a product launch, and on the fifth one, someone hits the buy button. They absolutely love your product and write to tell you how glad they are you sent a few reminders.

Who’s right? They both are, simply because what they believe to be true is true for them.

If your goal is to make everyone happy you ought to quit right now. I’m serious.

No matter what you do you are NOT going to please everyone.

When it comes to digital products and online marketing you better decide right now that you are willing to take some criticism because it’s going to happen.

Don’t delude yourself into thinking you will never set yourself up for criticism. The fact is, the more visible you are, the more risks you take, the more you put yourself out there, the more of a moving target you are for anyone sitting behind a computer screen to shoot at any type of message that person chooses.

It’s likely someone right now is saying: “Wow, you’re being so negative.” Shoot, I may even get an email from someone who feels it’s his or her responsibility to tell me I shouldn’t have written this article!

Then there are those who are smiling because they may have recently had something like this happen to them.

I’m not writing this to be negative, but to give a reality check to those people who think they will never receive criticism. When they do, they wonder what they could have done differently, so that they would not have received a nasty email, Facebook wall posting or tweet.

It’s not so much finding a way not to receive criticism. It’s more about handling the criticism in a productive way.

After all, there may be times when something is brought to your attention that gives you the very insight that was the catalyst for a much-needed change in what you are doing.

Other times you smile to yourself, knowing this came from someone who is not your market, will never buy your products and services and will never be happy with anything you do. So you let it go.

To assure you are on track with what you are doing here are a few simple guidelines:

  1. Know who your market is and is not. The clearer you are on this the better. This way if someone who is not in your market lets off some steam, and you get the butt end of things, it really doesn’t matter because they would never buy from you anyway.
  2. Give everything your very best. At the end of the day, when you know in your heart of hearts you’ve done the best you can, criticism is not going to have that much of an impact on you.
  3. Continue to study, learn, grow and risk. Never, ever let a few bozos stop you from doing what you are passionate about.
  4. Surround yourself with others who will raise you up, while at the same time pushing you to be even more than you currently are.
  5. Know what drives you. What is your big why? When you are clear on your why, it helps you to deal with adversity and frustration.
  6. Realize there are people who NEED what you have. To play small because of someone else’s opinion, values and beliefs, is not only doing yourself a disservice, it’s doing your tribe a huge disservice.
  7. Play big. Today we have opportunities to impact our markets like never before. The playing field has been leveled. What you do is determined more by your state of mind than by anything else.

We live in very exciting times. As previously mentioned, we have so much opportunity to impact our market like never before. The choice is yours how far you will go with this. Decide right here, right now, no matter what, you are staying true to your course.

I’d love to know your thoughts on this in the comments below…

Kathleen Gage
Kathleen Gage is a marketing strategist and business consultant who works with consciously aware entrepreneurs who are experts in their field. We work with our clients to help them fully identify their expertise, their market (tribe), gain massive visibility, and package their knowledge into various information products and services.
Kathleen Gage
Kathleen Gage
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  1. This is incredibly true. People often get stuck trying to improve their entire marketing strategy because someone is telling them that they aren’t doing something right or that they shouldn’t be doing what they are doing. You have to know that what you are doing is what you want to do, and is best for your business. By knowing this, it helps you block out all the nasty comments some people will take their time to throw at you just because they have the ability to. Stick with what you believe in, and don’t let anyone else tell you differently!

  2. Whenever I get those derogatory emails (rarely happens elsewhere online other than Facebook) I remember what a national speaker told me once when I would find one workshop participant out of 30 or 50 who would rate me low on the scale. He asked almost jokingly, “And who knows more about what your training about in that audience than you do?” Puts it in perspective almost every time. There is always one in every crowd.

    Thanks Kathleen! Always good info from you.

  3. This very encouraging. I encounter bad remarks everytime I do anything, especially from family that are “Just trying to help”.

  4. Hey, thank you for writing this article. Somebody put a link to it on FaceBook today and it was sooooo appropriate. I am just at the beginning of my social marketing career and set backs are more painful. This article came like a miracle to remind me not to give up :) Thank you very much x

    • Thank you so much for letting me know how timely this was for you. I discovered many years ago that all things arrive just when I seem to need them most.

  5. So glad you shared this information. It can be a real shock when you get those critical emails/comments. Sometimes they are funny- like the time I got raked over the coals by someone who accused me of supporting terrorists for using the word ‘whoot’ in an email subject line LOL.

    Being in business is a great personal development journey. It’s a skill to develop the ability to discern when to look at criticism as helpful feedback and when to just say next and go forward.

    Your guidelines are immensely helpful for aiding us in doing just that.

  6. Keeping sharp focus on the people who NEED what I have is the trick. People-pleasing is an old habit that dies hard for a lot of us, and it seems to come back to life in my work on the web. I have to remember the one-word solution to all disappointment – “NEXT!” It honestly works, as long as I remember it. Thanks for the great reminder today.

  7. I’m one of those who loved the article and smiled quietly to myself because I’ve been there. When I wrote my first mini course I got a load of emails telling me it was fluff. I felt quite devastated and my mentor said don’t worry about it. However I listened, took action, rewrote it and the feedback turned into immense gratitude. There were a few negatives and I mean a few. I ignored them feeling confident they were in the wrong market. ‘Some do, some don’t, so what’ That’s not my quote but I wish it was!

  8. Thank you Kathleen :) This is the sort of hard thing we all need to be reminded of now and then.

    I’m pushing myself in new ways and while I’m getting positive encouragement on most fronts, there’s one who keeps suggesting I ‘take it easy’ and ‘not try to take over the world in a day’. The comments are meant to be comforting but I read the underlying criticism in it as clear as day. It’s passive – but it’s there.

    In my case at least it’s simple to ignore!

    • Thank you for your post Kelly. Yes, sometimes it can be a challenge to know who is sharing with our best interest in mind and who is…. well, not.

      I say, “Charge ahead. The world is in a world of hurt and needs all the help, healing and spot on information we can provide.”