In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Each conversion gets its own row with interactions in separate columns
  • Rows and columns are flipped
  • Each interaction gets its own row with interactions spread across rows