Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

  • Link her Google Ads and Analytics accounts
  • Select the Conversion Linker as her tag type
  • Use a custom HTML tag on the site’s landing page
  • Select Google Optimize as her tag type