Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID.
Peter has enabled the View-through conversion column.
Conversion tracking is generating duplicate conversions.
Peter modified the event tag to capture a unique order ID.