Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

  • The campaign is performing 25% under budget.
  • The campaign needs a 75% improvement to be fully optimized.
  • The campaign is performing better than 75% of all search campaigns.
  • The campaign could improve up to 25% by following the listed recommendations.