- The campaign is performing 25% under budget.
- The campaign needs a 75% improvement to be fully optimized.
- The campaign is performing better than 75% of all search campaigns.
- The campaign could improve up to 25% by following the listed recommendations.
Home Google Ads Search Certification Exam Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?