- getting more followers on their social channels
- differentiating themselves as a dedicated performer within the organization
- portraying the organization as a great place to work benefiting from brand rub
- supporting the organization’s business interests
- displaying the degree of their brand affinity
Home Hootsuite Social Marketing Certification Exam When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.